202,811 buyer and seller leads in 90 days, 127,888 just from mobile devices (not counting tablets). Recently, the conversation about mobile vs desktop conversion rate has been a hot topic, so be on the lookout for more blog post covering mobile conversion coming soon! In the past we’ve received messages such this one via Facebook recently. It read like this… I’m seeing many more leads coming from mobile compared to desktop. Does that mean something is wrong with my website on the desktop side? Most likely the answer is… No. There are variables within Google Ads that can factor into higher or lower mobile conversion rates. Such as, mobile device bids can be adjusted up or down for better ad positions, therefore generating more traffic and leads. Or, the Google Ads “click to call” button will record conversions that are not an option within the desktop category. Google Ad accounts that have a high volume of calls may have a discrepancy in leads. Also, mobile leads have been trending upward for some years. So, seeing mobile leads beating desktop isn’t a surprise. But that does lead to an important update. Just how many member leads are coming from mobile devices right now? … “in 90 day 63.05%“ 63.05% is the percentage of leads coming from mobile devices alone on the Carrot member platform. Reasons Why More Leads Are Coming From Mobile Over the past year, the traffic and leads that our Carrot members have generated through our Inbound Online Marketing platform for real estate investors has ebbed and flowed each month during Covid. So with the plentiful data, we have on over 1,000,000 visitors a month (motivated house seller leads, cash buyers, note sellers, private lenders, rent to own, etc.) we’re fortunate that we get to see a lot of interesting stuff that no one else in this entire industry has a chance to have access to. #1 – Time Spent Online by Device: Nearly 70% of All Website Visits is Spent on a Mobile Device According to a study performed by perficient.com, “Globally, 68.1% of all website visits in 2020 came from mobile devices, that is an increase from 63.3% in 2019.” You read that right. Mobile users are dominating the website visits by a device. That includes tablets and smartphones. #2 – Vistors will simply stop coming to your website in favor of a website that provides a better mobile experience. We reduce this risk…Carrot websites are ALWAYS optimized for mobile. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. -McKinsey & Company #3 – Improved Mobile SEO When it comes to search engine optimization, we are all slaves to Google whether we want that to be the case or not. If Google wants it, we do it. Whether it is link building or more content marketing, if Google recommends it, we usually do it. According to Google, it is recommended webmasters build their sites as responsive, but if that isn’t an option, they prefer your business makes a separate HTML website to serve to mobile users. This will increase the likelihood your site will rank well in Google mobile search results. We’ve known since 2014 (yeah we’re going that far back), that mobile was going to be increasingly important in SEO and in converting more visitors into leads. More and more people are using their phones to search, open emails, and spend huge amounts of time on social media. Image Source We’ve always taught… … Mobile Is Important To A Real Estate Website + Online Marketing Strategy. Mobile keeps growing. In 2020, the number of smartphone users … Continued