Staged4more
The Home Staging Show: Behind the Scenes of a Luxury Home Staging Business with Lori Pedersen
The Home Staging Show: How To Get More Home Staging Clients When You Are Starting Out
Are you ready to find out how to actually get more home staging clients? Today’s episode explores the top strategies you need to build a successful home staging business and we hit on a ton of nitty gritty topics:
Building trust with clients, occupied vs. vacant home staging, how to deliver value upfront and leverage your strengths, plus we’ll explore common mindset blocks, including a pricing trap many new home stagers fall into.
You’ll also hear how Staged4More scaled into a successful
... more
The Home Staging Show: How to Make Your Home Staging Business “Referrable” with Stacey Brown Randall
The Home Staging Show: Community Talk: Inside An Award-Winning Home Staging Project with Ashley Tapley
Curious about how a home staging project actually comes together?
In this episode, Ashley Tapley, an interior designer, color consultant, and Santa Cruz home stager from House Candy HOME, shares her process on her shortlisted home staging project for the 2022 International Home Staging Awards, which was even featured in Apartment Therapy!
Ashley shares the many design decisions she made and what went wrong! We also do a deep
... more
The Home Staging Show: How To Create A Distinctive Home Staging Aesthetic with Dara Donovan of Paloma Home
If you’re a home stager working in a competitive market, having an incredibly distinctive point of view and signature style is absolutely critical to set yourself apart, which is exactly why Dara Donovan is here.
Dara has spent her entire career bringing a California sensibility of aesthetics into the modern home, as both a stylist for Pottery Barn and other brands, and now with her own successful staging business, Paloma Home. Dara loves
... more
The Home Staging Show: Pinterest Trends for Home Staging Businesses in 2022 with Kate Ahl
The Home Staging Show: Catching up and what's coming up
The Home Staging Show: The Ebb & Flow of Running a Business +Some Updates with Cindy Lin
This is a bit of a personal episode! In this episode, I went solo to get real about the ebb and flow of running a business, my vision for the school, the need of prioritizing your own personal health and how I am navigating through all this.
I am also super grateful for you! The school really became possible because of the podcast, and amazing listeners and supporters like you made it all possible.
The Home Staging Show: How to Get Your Home Staging Business Featured with Apartment Therapy Real Estate Editor Madeline Bilis
Have you ever wondered what it would take to get your home staging projects covered in a major publication like Apartment Therapy?
Madeline Bilis is about to break it all down. As a writer, editor, and Lifestyle Deputy Director at Apartment Therapy who is also going to be on the jury at this year’s International Home Staging Awards, Madeline shares EXACTLY what you need to include (and leave out!) of your pitch.
It’s
... more
The Home Staging Show: Building the Key Systems for Your Home Staging Business with Cindy Lin
In order to consistently deliver the best staging experiences for your clients, you need to automate, delegate, and leverage technology.
We’ll talk about “feeding into your funnel” with content batching,
... more
The Home Staging Show: How To Achieve Time Freedom in Your Home Staging Business
As you grow your home staging business, time becomes an even more valuable resource. We are all pretty burned out on hustle culture. When we spend too much time at work, we’re not maximizing our productivity and we end up sacrificing personal and family time.
Ashley Gartland is here today to talk about time freedom, goals, and finding ways we can do less, but better so that we can all be more productive in our business while leading more fulfilling lives. Ashley runs a successful coaching practice
... more
The Home Staging Show: Home Staging Project Workflows with Stagers Daniel Coffman and Sarah Atherton
In your home staging business, it’s so important to find your “staging BFFs": the trusted ones that you can exchange ideas and collaborate with. This episode is so special to me because Daniel Coffman and Sarah Atherton actually met serendipitously through Instagram after discovering they share the same company name, Staged Spaces. They quickly connected over their love of staging and became a support system for each other. In this Community Talk, Daniel and Sarah break down how they conduct site visits,
... more
The Home Staging Show: Staged4more Turns 16! Plus, Our 2022 Focus
🥳 Staged4more turns SIXTEEN today! ✨
It has been an amazing journey and I am very proud of what we’ve accomplished as an education company in the past few years. It has been quite a ride!
Have a listen to this quick episode and hear about what we are working on for 2022 ❤️
Plus! A 2-day celebration kicking off tomorrow. Follow us on IG or join our email list to find out!
The Home Staging Show: Community Talk: Building a Family while Building a Home Staging Business
We’re getting real about parenting and what goes on behind the scenes while juggling motherhood and running a home staging business on today’s episode of The Home Staging Show.
Today, I’m joined by Jess Harrington, Boston-based interior designer of JessFinessed and Elisha Niebuhr, founder of Modern Interior Staging Company. Jess has a unique background in the antique
... more
The Home Staging Show: Naming and Branding Your Home Staging Business with Amy Walsh
Have you ever felt paralyzed at the thought of naming or branding your home staging business? Branding is one of the most essential components of any successful business. It can help us stand out in a crowded marketplace, and also evolve in beautiful ways over time.
Today, I’m talking with Amy Walsh, a visual artist, educator, and powerhouse activist who founded the Bureau of Tactical Imagination to support small business owners in creating imaginative, ethical, and unique brands. Together, we dive
... more
The Home Staging Show: Home Staging Business Systems and Operations with Amanda Rae, COO of 17hats
Did you know that 17hats is one of the most instrumental tools we’ve used to run and automate our home staging business? It helped free me up from the chaos of chasing after clients and getting bogged down by paperwork and other tedious admin tasks.
And 17hats can do it all, from invoicing, to emails, capturing leads, online scheduling, sending payment reminders, and so much more. So I’m delighted to bring you this conversation with Amanda Rae,
... more
The Home Staging Show: Vacant Home Staging with Alice Decker of Decker8 Designs
It’s safe to say I’m obsessed with home stager Alice Decker of Decker8 Designs. As a winner of this year’s International Home Staging Awards in the New Construction category, Alice comes into this conversation with a unique point of view and an eye for detail, having worked in photography, real estate, and interior architecture in the past.
Her journey into home staging wasn’t perfectly linear and she’s generous in sharing her story of how she got to where she is today, from mentoring under
... more
The Home Staging Show: Community Talk: Creating Multiple Streams of Income for Home Stagers
As a home stager, our skill sets can be uniquely translated into many other types of creative work to generate additional income for our businesses.
In this inspiring Community Talk, you’ll hear from Jennifer Westbrook and Bridget King, two home stagers who will share their experiences of how they’ve created multiple streams of income beyond their home staging businesses, from staging yachts to dropshipping and ecommerce. It’s so fascinating and I can’t wait to hear what you think.
About
... more
The Home Staging Show: Building Credibility as a Home Stager with Desha Peacock of Sweet Spot Style
Are you prioritizing publicity, list building, and PR in your home staging business?
If you know there’s room for improvement, you’re going to love this vibrant conversation with Desha Peacock, an international retreat leader, lifestyle design coach, and the founder of Sweet Spot Style. Her book, Your Creative Work Space,
... more
The Home Staging Show: Marketing Your Home Staging Business and Scaling Your Influence with Jason Saft of Staged To Sell Home
If you’re interested in marketing, building your personal brand as a home stager, and translating your home staging portfolio into an aspirational lifestyle, you’ll enjoy this week’s episode with Jason Saft, founder of Staged To Sell Home, a leading boutique staging firm in New York City and Brooklyn.
Known for his abilities to repeatedly break sales records, reintroduce properties that other agents and independent sellers were unable to close, and deliver dramatic property transformations,
... more
The Home Staging Show: Selling Your Home Staging Services with Confidence with Nikki Rausch of Sales Maven
Want to know something I always get DMs about on Instagram? Sales. You’re wondering how you can get more home staging clients, how to sell authentically without being “salesy”, and how to refine your process.
With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch, CEO of Sales Maven, has the unique ability to transform the misunderstood process
... more
The Home Staging Show: Inside a UK Home Staging Business with Elaine Penhaul of Lemon and Lime Interiors
Elaine Penhaul is an expert in home staging, an author, and the founder of Lemon and Lime Interiors, supporting clients all over the UK and helping homes sell as much as 4x faster thanks to her staging work.
You’ll hear about Elaine’s unique business model and how she built her successful business from the ground up with a 2-person sales team. I have never really seen home staging businesses have active sales people on staff, so I found this fascinating.
Elaine also shares how she bootstrapped
... more
The Home Staging Show: What to Know When You Are Starting Your Home Staging Business
Are you a new home stager ready to expand your knowledge and learn more about building a successful home staging business? Today’s episode is a power-packed workshop where I’m sharing my best tips and tricks as you’re getting started.
It’s important to set a strong foundation while avoiding overwhelm and building your confidence. Learn how to maximize your time with limited resources, the art of creating partnerships with other vendors, and how to avoid getting distracted by imposter syndrome
... more
The Home Staging Show: Tales from the Home Staging Trenches with Daniel Coffman of Staged Spaces
Daniel Coffman and his partner Jason run Staged Spaces out of Los Angeles, California. Their style is west coast meets boho and with over 12 years of expertise, their goal is to visually create a story within a space to help buyers instantly connect and feel at home. Always on top of current trends, patterns, colors, and textures, Daniel brings his elevated home staging services to real estate professionals and private homeowners alike.
This
... more
The Home Staging Show: Pricing Transparency and Valuing Your Services as a Home Stager with Nina Doiron
Nina Doiron, owner of iSO Design, combines her marketing expertise and eye for design to help homeowners and realtors in the Greater Toronto area attract dream buyers. If you’re a new home stager, you’re going to love Nina’s in-depth wisdom on navigating pricing objections and not undervaluing your services.
You’ll hear how hot the real estate market is in Toronto, why she opted in favor of pricing transparency on her website, an inside
... more
The Home Staging Show: Defining Your Home Staging Style with Robin DeCapua of Madison Modern Home
With a love of architecture, good design and great lines, Robin DeCapua, owner and designer of Madison Modern Home, can look at a space from all angles, take it apart, and put it back together in a whole new way. She’s a self-proclaimed sourcing expert who enjoys the thrill of the hunt for unique furniture, art and décor to bring artful composition, form, and balance to her clients’ homes.
Having Robin on the show is such a treat. I’ve
... more
The Home Staging Show: The Occupied Home Staging Process with Home Stager Bobbie McGrath
Bobbie McGrath is a pioneer in the occupied staging space and has staged or consulted over 8,000 homes with her award-winning staging company, Successful Staging. Creating strong agent connections and attention to detail has been a hallmark of her business for years!
Bobbie has been a long-time friend of the show and this is her 4th or 5th appearance. In this conversation, we dive into the nuances of running an occupied home staging business
... more