Itโs time to take a peek behind the curtain into a successful home staging business, and weโre getting into it all: workflows, what itโs like working with a team of 10+, investing in inventory systems, hiring and onboarding, pricing, 3D renderings as an add-on service, and knowing your numbers and your value as a home stager.ย Lori Pedersen is one of the most celebrated experienced teachers in our industry. Based in Toronto, Ontario, her talent as a pro home stager has earned her top awar...
Itโs time to take a peek behind the curtain into a successful home staging business, and weโre getting into it all: workflows, what itโs like working with a team of 10+, investing in inventory systems, hiring and onboarding, pricing, 3D renderings as an add-on service, and knowing your numbers and your value as a home stager.ย Lori Pedersen is one of the most celebrated experienced teachers in our industry. Based in Toronto, Ontario, her talent as a pro home stager has earned her top awar...
Pinterest is one of the most powerful tools we have as home stagers to boost our marketing efforts. Beyond the pretty photos and staging inspiration, Pinterest is an incredible search engine that generates traffic for long-tail keywords and it has evolved a LOT in the last few years. Kate Ahl, founder of Simple Pin Media, is here to teach us her favorite strategies for using it to its fullest potential in your home staging business. Kate and her team apply a data-driven approach to crafting Pint...
Pinterest is one of the most powerful tools we have as home stagers to boost our marketing efforts. Beyond the pretty photos and staging inspiration, Pinterest is an incredible search engine that generates traffic for long-tail keywords and it has evolved a LOT in the last few years. Kate Ahl, founder of Simple Pin Media, is here to teach us her favorite strategies for using it to its fullest potential in your home staging business. Kate and her team apply a data-driven approach to crafting Pint...
In this episode, HSA's Founder Paloma Harrington talks to Samantha Senia of California-based Elite Home Staging.
In this laid-back conversation, they talk about Elite Home Staging's history as well as how they stepped into the Luxury market and what are the current news and trends.
Find out more about Sam and her tram on their website ehsca.com or visit the HSA's website for more information: www.homestaging.org.uk
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Support this podcast: https://anchor.fm/homestagingassociation/support
In this episode, HSA's Founder Paloma Harrington talks to Samantha Senia of California-based Elite Home Staging.
In this laid-back conversation, they talk about Elite Home Staging's history as well as how they stepped into the Luxury market and what are the current news and trends.
Find out more about Sam and her tram on their website ehsca.com or visit the HSA's website for more information: www.homestaging.org.uk
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Support this podcast: https://anchor.fm/homestagingassociation/support
We've been busy bees working in the background while we were on hiatus in the past few months. In this episode, you will hear about what's coming up at the school in the next few months. Plus, our retreat in Italy this October!
We've been busy bees working in the background while we were on hiatus in the past few months. In this episode, you will hear about what's coming up at the school in the next few months. Plus, our retreat in Italy this October!
If youโre a home stager working in a competitive market, having an incredibly distinctive point of view and signature style is absolutely critical to set yourself apart, which is exactly why Dara Donovan is here. Dara has spent her entire career bringing a California sensibility of aesthetics into the modern home, as both a stylist for Pottery Barn and other brands, and now with her own successful staging business, Paloma Home. Dara loves to draw upon the long, rich history of international fi...
If youโre a home stager working in a competitive market, having an incredibly distinctive point of view and signature style is absolutely critical to set yourself apart, which is exactly why Dara Donovan is here. Dara has spent her entire career bringing a California sensibility of aesthetics into the modern home, as both a stylist for Pottery Barn and other brands, and now with her own successful staging business, Paloma Home. Dara loves to draw upon the long, rich history of international fi...
In this episode, HSA's Founder Paloma Harrington talks to Natasha Rocca Devine of internationally-acclaimed and Ireland-based, The Interiors NRD.
Natasha and Paloma talk about interior design, home staging and how one differs from the other, especially when designing show homes.
This conversation is an extension of the article Natasha wrote for the second issue of the Home Staging Magazine.
Order your copy here:
https://bit.ly/3QUkER0
Find out more about Natasha Rocca Devine and The Interior...
In this episode, HSA's Founder Paloma Harrington talks to Natasha Rocca Devine of internationally-acclaimed and Ireland-based, The Interiors NRD.
Natasha and Paloma talk about interior design, home staging and how one differs from the other, especially when designing show homes.
This conversation is an extension of the article Natasha wrote for the second issue of the Home Staging Magazine.
Order your copy here:
https://bit.ly/3QUkER0
Find out more about Natasha Rocca Devine and The Interior...
Is your home staging business โreferrableโ? Stacey Brown Randall is an entrepreneur, podcast host, and author, but more importantly? Sheโs an absolute expert when it comes to generating referrals naturally, without manipulation, incentivizing, or even asking! Learn from Stacey exactly how to build powerful relationships with your clients through the art of touchpoints, why we need to pay more attention to our existing referral sources, and we even dig into the interesting psychology behind...
Is your home staging business โreferrableโ? Stacey Brown Randall is an entrepreneur, podcast host, and author, but more importantly? Sheโs an absolute expert when it comes to generating referrals naturally, without manipulation, incentivizing, or even asking! Learn from Stacey exactly how to build powerful relationships with your clients through the art of touchpoints, why we need to pay more attention to our existing referral sources, and we even dig into the interesting psychology behind...
Curious about how a home staging project actually comes together?ย In this episode, Ashley Tapley, an interior designer, color consultant, and Santa Cruz home stager from House Candy HOME, shares her process on her shortlisted home staging project for the 2022 International Home Staging Awards, which was even featured in Apartment Therapy! Ashley shares the many design decisions she made and what went wrong! We also do a deep dive Q&A covering the new โCoastal Grandmaโ trend, pre-sales con...
Curious about how a home staging project actually comes together?ย In this episode, Ashley Tapley, an interior designer, color consultant, and Santa Cruz home stager from House Candy HOME, shares her process on her shortlisted home staging project for the 2022 International Home Staging Awards, which was even featured in Apartment Therapy! Ashley shares the many design decisions she made and what went wrong! We also do a deep dive Q&A covering the new โCoastal Grandmaโ trend, pre-sales con...
In this episode, HSA's Founder Paloma Harrington talks to Elaine Penhaul of Lemon and Lime Interiors and Stageflow.
Elaine and Paloma discuss what it really means to scale a business and what to take into account when looking to do so.ย
From careful business planning to insurance, risk assessment and other formalities, the two Staging Experts share a breakdown of all that comes with growing a business.
Find out more about Elaine via their website www.lemonandlimeinteriors.co.uk or visit the HS...
In this episode, HSA's Founder Paloma Harrington talks to Elaine Penhaul of Lemon and Lime Interiors and Stageflow.
Elaine and Paloma discuss what it really means to scale a business and what to take into account when looking to do so.ย
From careful business planning to insurance, risk assessment and other formalities, the two Staging Experts share a breakdown of all that comes with growing a business.
Find out more about Elaine via their website www.lemonandlimeinteriors.co.uk or visit the HS...
