Customer Lifetime Insights and Marketing with Marie
Abstract
Knowing how long your owners stay with your company is key to understanding customer lifetime value, says The Property Management Show. The most common customer lifetime length in the North and Northeast was 4 to 3 years in the South. If you guessed marketing, you’re spot on. Making marketing decisions with CLV in mind prevents you from accidentally ignoring aspects of your marketing that impact your bottom line. It’s a good ROI. What is a goodROI for your marketing dollars.
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