Launched in 2004, The Mortgage Reports was one of the first mortgage blogs on the internet. It started as a loan officer’s blog that helped drive personal business. By the early 2010s the website was nationally known for its in-depth coverage of mortgage and real estate news, plus why it matters to the everyday mortgage shopper. This was not your typical finance website. It was practical, useful, and focused not on industry professionals but the typical home buyer and homeowner. Over the years, the website grew to a readership of millions per year. In 2014, it was acquired by Full Beaker, Inc., a consumer-focused online media company, which runs and manages the site today.