No one likes to waste money! Negative keywords are one of the most underutilized tools PPC advertisers have at their fingertips. When used correctly, they can help you save a budget for the best quality searches. For starters, we want you to hit the ground running with your campaign quality, so we’ve added 100 negative keywords you can include in your PPC accounts. It will keep your keep ads from showing for words such as “gta” and “paint,” which are sure to accompany some keywords you’re bidding on. ⬇️ Grab a FREE Negative Keyword List for Motivated Sellers ⬇️ Let’s say you’re an investor who’s creating your first Google Ads campaign. You’d like to show up on searches to sell a house. Although, it can be a mistake to advertise for a broad term. Here’s what can happen: Advertiser bids on “sell home” and a searcher comes along and types in “sell home furniture,” looking at the many options to sell their home furniture. Your ad featuring an option to sell their home fast for cash shows. The searcher accidentally clicks your ad, driving up your bill, without any intention of selling you their house. This is a fairly common example. As you’ll discover, from video games to furniture to spiritual statues, lots of search terms represent something that has nothing to do with selling a house fast. What Are Negative Keywords for Real Estate & How Do They Appear In Google Ads? Negative keywords give you an opportunity to block search terms that you don’t want your ad to be shown for. Let’s take a look at the common types of negative keywords that can be added: no notation at all indicates a broad match [brackets] represent a keyword in exact match “quotations” represent a keyword in phrase match You can add these negative keywords at the campaign level & ad group level. Campaign level negatives mean that those will not show within an ad group for any keyword. Ad group level means you can set a particular negative keyword for a singular ad group. For the real estate industry, it’s best practice to add negative keywords at the campaign level. Let’s take a look at how negative keywords are often used. For the real estate industry, more of the traditional use of negative keywords works well. For example, you’re looking to capture leads where people are searching looking to sell their house fast without an agent, then you’ll want to block searches for “sell a house with an agent” and “find an agent to sell my house” by adding “agent” to your negative keyword list. *Tip*  You should use Google’s search terms report to find new negative keywords. But, do beware that if you choose to add keywords using this method, Google defaults them as an exact match. How to Build a Strong Negative Keyword List First, if you have a Google or Bing rep, they should be able to help you build lists of negative keywords they use for similar accounts. But, you’ll need to check to make sure these Google or Bing created lists aren’t taking away from your important search phrases. Remember, reps know their products but they probably don’t know the industry. The same might be true if you’re having someone manage your account. Next, as with planning any keyword list, you can always explore Google Ads Keyword Planner and/or use the Google Suggestion method to see related terms and understand what you might want to weed out. You’ll need to have a Google Ads account to use their tool. For Google Suggestions, simply … Continued