What if you lost one lead this year because your website wasn’t optimized for conversion? No biggie, right? Well, no biggie so long as that lead wasn’t going to turn into a deal… if it was, then that’s $10,000, $20,000, or even $30,000 straight down the drain. And, as my real estate agent says, “It only takes one – the right one.” Sadly, for most unoptimized websites, the truth is much more depressing than a single lost lead per year. A website that loses one lead from your target market, after all, is going to lose all similar leads. This is why preparing your real estate website to convert its visitors is absolutely vital… before you drive traffic to it (paid and organic). How, though, do you know if your website is or isn’t optimized for conversion? Well, at Carrot, we’ve generated millions of real estate leads for our thousands of members, and these are four tell-tale signs that your website is losing you money. 4 Signs that your website isn’t generating the online real estate leads as it should 1. Your Website Isn’t Mobile-friendly For our thousands of Carrot members, 64% of all leads come through a mobile device. Not through a desktop or laptop, but through a thumb-clicking phone. And that’s happening all over the online world, not just at Carrot. 52% of all global online traffic is generated from smartphones, according to Shane Barker. This means, if you’re going to convert over half of your website visitors, you can’t create a bad mobile experience. Google is taking this so seriously that they recently rolled out mobile-first indexing – which basically means that they prioritize the performance of the mobile version of your website over the desktop version. And they’re not the only ones who take mobile website performance seriously… So do your website visitors. In fact, 61% of buyers form more positive opinions about brands that offer a remarkable mobile experience, according to Crazyegg. That’s why, at Carrot, every single one of our website designs is crafted to convert visitors regardless of the device they’re using to browse. Here are some signs that your website isn’t mobile friendly… You can scroll side-to-side and the screen doesn’t adjust to the size of the device. The words become so small they’re unreadable on a mobile device. The buttons are difficult to click with a normal-sized thumb on mobile. If any of those are true of your website, then you’re definitely losing mobile phone leads – and switching to a mobile-friendly real estate website design like Carrot could outright double your lead generation. 2. You’re Not Making It Easy For Visitors To Give You Their Information Still today, most homepages look like this… (Image Source) At the top, there’s a title, then there’s a menu and heading. And there’s maybe some sort of vague CTA – in this case, the “Learn More” button. As you scroll down, you’ll see pictures of the real estate agent (or investor), maybe some testimonials, some notes about their services, and then finally a decent CTA. Now, that probably doesn’t seem like a big deal… Do people really care all that much if they have to scroll to find your CTA? To answer that question, let’s look at a quick study done by Bryan Harris – an email list building guru. He took his “right-side up” homepage and flipped it so that the CTA was front-and-center when someone arrived on his website. Immediately, he saw a 35% increase in his number of subscribers. (Image Source) Remember, people who’re looking to buy or sell their home are looking for a solution to their problem. The faster you … Continued