Multifamily Insights: Ep. 186: Empowering Women Real Estate Investors with Liz Faircloth

Liz Faircloth is the Co-Founder of the DeRosa Group with her husband, Matt. Together, they have completed $30MM in real estate transactions. Liz attended real estate networking events and noticed a glaring lack of women. Along with her partner, Andresa, Liz decided to launch a platform to encourage more women in their pursuit of financial freedom. Liz is the Co-Host of the Real Estate InvestHER Platform and is committed to empowering more women investors. In this episode, she shares how they are proactively managing conversations during the Coronavirus pandemic, why women investors needed a platform, and how she created a group with thousands of members and 24 meetups.

Key Insights

How the current environment is different from the 2008 crash
Why transparent and constant communication with investors will pay off
How to create multiple streams of income
The Real Estate InvestHER Platform: Creating a platform for women investors
How to create true service, where everyone shares in the value
The unique challenges that women real estate investors face
The career fork in the road for women
Women want to leave a legacy, which involves helping others
Why real estate investing is a good business for women
Creating a community that is supportive and not competitive
The steps you can take to financial freedom. Supporting women in living a financially free and balanced life. Go-getter women.
How to identify your ideal investor/customer through the creation of avatars based on lifestyle and behaviors of your ideal investor/customer
Social Media, is it right for your business? Are your ideal customers/customers/clients spending time on the platforms you are using to reach them?
24 meetups across the country. (link to meetup) 2500 women on Facebook helping one another