Ep. 209: Secrets to Growing Your Social Following with Jasmine Star

According to Jasmine Star, developing a small business and a personal brand requires you to clearly define who you are, what you do, and the why behind it. Jasmine is a business strategist and photographer that helps entrepreneurs grow their social platforms and personal brands.

Her journey began when she decided to pick up a camera with no experience and became a photographer. She went to the internet, learned skills to thrive, and as she became established, she key tips on her blog. This led Jasmine to develop a personal brand that has amassed close to 400,000 followers on Instagram. In this episode, she shares how to really grow your social following and how to do the things you want to do even when you are unqualified, unprepared, underfunded, and under-connected.

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Key Takeaways:

Why it’s vital that your clients and prospective clients know who you are, what you do and your why behind it, in order to build trust
Be authentic, and you will find your tribe
Experience is a currency and is valuable to others
Finding your purpose and turning it into a business

You will either find reasons for your success or excuses for your inaction

Creative ways to break into any business (using LinkedIn, Google, Twitter)
How to use Instagram for marketing and personal branding
Content that serves others is what is going to be your differentiator, not a picture of your Ferrari
Growing your social followers through scalable conversations
Understanding Instagram Marketing
Using Tik Tok now for future marketing
Developing a content strategy
Using categories empower you to talk about your business in different ways (The best social media categories: About Me, Your Why, Benefits/Value of your Business, Tutorials, Behind the Scenes, Motivation, Photo Topics)
Best practices for creating visual elements that make your brand recognizable (visual cues)
Provide a resource on your Instagram bio link, not just your website.

Bullseye Tips:

Apparent Failure:

Wrote an entire blog post using the wrong name of a camera lens. When ‘haters’ pointed it out, she owned it, and thanked them for their assistance. Thought it would crush her, but it didn’t, it made her better.

Digital/Mobile Resource

Social Curator

Most Recommended Book:

Do The Work by Stephen Pressfield

Daily Habit:

Prayer and meditation

Wish I Knew When I Was Starting Out:

Jump and the net will appear (get out of your head, and just do it)

Current Curiosity:

Tik Tok

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