After spending over a million dollars on ads over 12 months and reviewing dozens and dozens of accounts, we’d like to share our findings on which platforms are giving investors the best bang for their buck. At Carrot, we’ve helped tens of thousands of real estate investors generate millions of motivated seller leads — through evergreen marketing and our holistic lead generation hub.  Brandon Bateman has done a scaled version of this but in the paid advertising realm. Specifically, he spent millions of dollars in Google and Facebook ad spend for his real estate investor clients over 2021 to generate leads and land deals.  For this guide, our team collaborated with Brandon to put together a comprehensive comparison of Facebook Ads, Google Ads, and SEO (or search engine optimization) for real estate investors who are trying to find motivated sellers.  We’re going to look at the pros and cons of each channel, then we’re going to compare the average cost per lead, deal size, and conversion rate of each channel. And finally, we’ll give you the ultimate real estate investor marketing roadmap for creating synergy between all three marketing methods to scale your business systematically.  Let’s dive in.  Free Live Workshop How to Get More Motivated Seller Leads (with no paid ads) Using 1 Proven, Simple Marketing Strategy Actual Data from over 450,000+ house/land sellers & buyers last year. Facebook Ads Pros & Cons Facebook Ads are probably the most popular type of advertisement that real estate investors leverage. You can use Facebook Ads to either target a brand new audience or retarget people who’ve already visited your website.  The biggest upside to Facebook Ads is that they’re pretty easy to get set up and they allow you to access a broad audience. The biggest downside, however, is that Facebook advertising is a form of interruption marketing — which means that people are on the platform for something else when your ad interrupts them. That doesn’t mean it’s ineffective… but it’s something every advertiser needs to keep in mind.  Pros: Advertise Across Multiple Platforms Facebook Ads allow you to target your ads to specific people on Facebook, Instagram, and Audience Network. and Messenger. So you have a very expansive reach and can show your ads wherever people prefer to hang out.  Detailed Targeting & Retargeting Facebook Ads also offers detailed targeting options. You can target people based on their interests, demographics, behaviors, and even their purchasing history. And you can also retarget people who have visited your website or engaged with your Facebook page in the past. So you’re able to laser-focus your advertising to reach only the most relevant people. User Friendly Facebook Ads are very user-friendly. The creation process is simple and you can get your ads up and running quickly. Cons: Lack of Knowledge Means Wasted Money The biggest downside of Facebook Ads is that many real estate investors don’t know how to use them effectively, so they end up wasting a lot of money on ads that don’t reach their target audience. Strict Facebook Advertising Policies Facebook also has very strict advertising policies. If you violate their policies, your account can be shut down and you end up in “Facebook jail” for quite some time before you’re able to run ads again.  Some of Facebook’s advertising policies include… No Misrepresentation Ads must not contain false, deceptive, or misleading content, including deceptive claims, offers, or business practices. No Discrimination Ads must not discriminate against people based on race, ethnicity, national origin, religion, gender, age, disability, or sexual orientation. No Controversial Content Ads must not contain content that … Continued