Although there is no single most important trait, learning how to find motivated sellers can be one of the most critical skills in real estate investing. If there’s one thing that separates a struggling investor from most successful real estate investors, they have systems for generating leads. They have processes that work like clockwork day-in and day-out. These investors generate 20 or more high-quality motivated seller leads per month. Does that sound too good to be true? It’s not. In 2003, we built our first website to generate motivated seller leads. Since then, we’ve refined our marketing systems, website platforms, and overall strategy on what it takes to drive leads online. We’ve brought in over 1,253,267 real estate-related leads alone in the past 5 years. The lead generation options that we will teach you in this article have been proven. Although they can take a bit of upfront work, you can generate leads every month once the ball is rolling. Ready to learn how to find motivated sellers? Let’s do this. What We’ll Cover in This Post: What are motivated sellers? How to find motivated seller leads The difference between inbound & outbound lead generation The simple motivated seller lead generation formula The magic of conversion optimization How to negotiate with motivated sellers Summary When You Get Motivated Leads You Need to Close Them! Get the fool-proof strategies & step-by-step scripts used by real estate investing’s top closers. What Are Motivated Sellers? A motivated seller is a property owner who needs to get rid of their property quickly and meets at least one of the following conditions: They are willing to sell at a 10-30% price below market value. They are ready to sell under specific terms. Including no money down and no interest. In an ideal situation, you’d want both conditions, but one advantage of working with motivated sellers is that they have reasons they need to sell fast. You’re there to help them solve it. Some common types of motivated sellers include: Distressed sellers Landlords Facing foreclosure Relocating Bank in possession of REOs Divorce Inherited houses Recent job loss How to Find Motivated Sellers Using Lists Drive for Dollars Online (SEO, PPC, and Social) Direct Mail Search FSBO Sites Bandit Signs 1. Find Your List Many investors choose to buy lists of motivated seller leads. For example, you might have the option to purchase a probate list that is pulled from courthouse records. Or a list of pre-foreclosures who are likely to sell in the coming two to three months. Although finding this information can be time-consuming, if you don’t have the time, you can use services such as DataTree and ListSource. You must confirm the accuracy of the data. Some services may have data that is no longer relevant. 2. Drive for Dollars Driving for dollars can be a great way to generate leads. You simply drive into your targeted neighborhoods looking for distressed or vacant properties. While driving, you can create a list of properties to contact. Another option is to use Google Maps Street View and apps such DealMachine. You can drive for dollars without leaving your house. 3. Find Motivated Seller Leads Online SEO, PPC, and social media. Let’s start with SEO. SEO for real estate is what we consider the secret sauce of a real estate investing marketing strategy. Organic leads are where the majority of leads come from for our members. It’s not theory, here’s a real peek behind the scenes… We focus not only on SEO but also on how it builds into Evergreen marketing. How Would You Like More Motivated Seller Leads (with no paid ads) Using … Continued