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How Does a Deep Freeze Affect a Home’s Foundation?

The blistering cold temperatures throughout the country this week may put some properties at risk of damage. Watch out for these signs.
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How Does a Deep Freeze Affect a Home’s Foundation?

Florida REALTOR® Feeds Souls of Abuse Survivors in Africa

Pam Graves, who participated in mission trips to Uganda, helped a local cook open a culinary school to teach abuse victims a trade to support themselves.
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Florida REALTOR® Feeds Souls of Abuse Survivors in Africa

Mortgage Rates Rise on Signs of Strong Economic Growth

As borrowing costs increase, rate dispersion among lenders is growing. "The economy continues to show strength, and interest rates are repricing to account for the stronger than expected growth, tight labor market and the threat of sticky inflation," says Sam Khater, Freddie Mac's chief economist. "Our research shows that rate dispersion increases as mortgage rates trend up. This means home buyers can potentially save $600 to $1,200 annually by taking the time to shop among lenders to find a better rate." Freddie... more
Mortgage Rates Rise on Signs of Strong Economic Growth

Build Relationships That Last Through Good, Bad Markets

As home buying stalls, focus your marketing efforts on growing customer loyalty so your business pipeline stays filled.
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Build Relationships That Last Through Good, Bad Markets

NAR: Lower Mortgage Insurance Premiums Will Help Affordability

The monthly fee for FHA loans is being reduced, alleviating "Some of the financial stress" buyers have faced from rising home prices and mortgage rates, the association says. "Mortgage rates have doubled over the past year, and home prices have increased more than 30% in some counties. In this competitive market, new and low- to moderate-income buyers are often left behind. This reduction will help alleviate some of the financial stress those potential buyers encounter when purchasing a home." Buyers with FHA-backed... more
NAR: Lower Mortgage Insurance Premiums Will Help Affordability

Watch: New Ad Spots Show REALTORS® Are ‘Here for it All’

No matter how challenging the transaction gets, REALTORS® are "Here for it all," proclaims the 2023 iteration of the "That's Who We R" campaign. The National Association of REALTORS® this week dropped new television and radio ads for its consumer advertising campaign-now in its fifth year-which "Showcase the trusted relationship between REALTORS® and their clients," says Victoria Gillespie, NAR's chief marketing communications officer. The campaign, created by Havas Chicago, shows the REALTOR® difference-distinguishing... more
Watch: New Ad Spots Show REALTORS® Are ‘Here for it All’

What's New in Multifamily: Building Processes

In 2016, the seven-story T3 Minneapolis office building became the tallest U.S. mass timber structure, followed two years later by the 12-story condo complex Carbon 12 in Portland, Ore. Around the same time, the International Code Council approved proposals that would allow other mass timber buildings to go up to nine, 12 or 18 stories as part of its 2021 International Building Code. Already 1,571 residential and commercial multifamily mass timber buildings have been constructed, according to WoodWorks, a nonprofit... more
What's New in Multifamily: Building Processes

5 Ways Top Producers Expand Their Business Relationships

Maximize your outreach to past clients, your sphere and community to get better conversion results. He uses an EXCEL spreadsheet to set daily client outreach goals: He sends one video each day, such as a personal "Happy birthday" message to a past client or a "Thinking of you" message to his entire sphere; two handwritten notes; three CMAs to past clients; and he vows to make three phone calls to his sphere every day. Sarah Maiga, broker-owner of Maiga Homes Luxury Real Estate in Canton, Mich., has created a... more
5 Ways Top Producers Expand Their Business Relationships

Stubbornly High Inflation Pushes Mortgage Rates Up

Borrowing costs may see temporary increases in the coming weeks but are expected to stabilize.
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Stubbornly High Inflation Pushes Mortgage Rates Up

Predictive Analytics Guess Buyer, Seller Trends Accurately

The technology is helping real estate pros more precisely target prospects who are most likely to move in the next 12 months. In December 2021, when the market was considered unpredictable, real estate software development company TKI identified 2,024 of 35,000 properties in Decatur, Ill., that were likely to come on the market in the next year. By the end of that timeframe, about 23%-or 463-of those homes had been listed. "Using artificial intelligence to profile all homes in a community allows our platform... more
Predictive Analytics Guess Buyer, Seller Trends Accurately

Study: Housing Equality Is Going in the Wrong Direction

The national racial homeownership gap widened from 2010 to 2021, new data shows. But in some areas of the country, the gap has actually closed.
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Study: Housing Equality Is Going in the Wrong Direction

REALTORS® Aim to Raise $5M for Future Disaster Victims

The REALTORS® Relief Foundation calls on NAR's more than 1.5 million members to help reach its 2023 fundraising goal. "Disaster knows no end, and REALTORS® are here to help the public." REALTORS® have a history of stepping up to help recovery efforts in the wake of disaster. Since its inception in 2001, RRF has given more than $37 million in aid, helping 19,000 families across 42 states. In the last two years alone, RRF has granted more than $9 million to 30 communities, helping more than 2,000 families with... more
REALTORS® Aim to Raise $5M for Future Disaster Victims

Don't Be the Reason Your Clients Break Up

When working with customers whose spouses or loved ones are involved in the transaction, you have to exemplify that good communication keeps everyone together.
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Don't Be the Reason Your Clients Break Up

8 Dating Rules That Apply to Real Estate

Your clients are looking for a home to fall in love with, so here's how to perfect your matchmaking skills and help them find the one. Buying a home is a long-term commitment; is your client ready for something long-term? Help your client get prequalified - it'll show they're ready to move on from their current home or apartment. Before agreeing to take them on a home tour, ask your client to name something not related to aesthetics that draws them to the home. It's possible your client will find the home of... more
8 Dating Rules That Apply to Real Estate

Make DEI a Reality in Your Brokerage Right Now

Use this comprehensive plan to evaluate and take action on your commitment to creating a brokerage where everyone feels like they belong.
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Make DEI a Reality in Your Brokerage Right Now

Slight Uptick in Mortgage Rates, But Costs Remain Low

Rates in the 6% range are helping to bring buyers back to the market in time for the spring selling season. Lower rates in the 6% range since the beginning of the year are helping to bring costs down for potential buyers. Aspiring home buyers may also see further easing in mortgage rates over the next few weeks. "With inflation easing rates, rates will likely resume their downward trek soon," Evangelou says. Freddie Mac reports the following national averages with mortgage rates for the week ending Feb. 9: 30-year... more
Slight Uptick in Mortgage Rates, But Costs Remain Low

Home Prices Have Surged 42% in the Last 3 Years

The National Association of REALTORS®' latest quarterly housing report shows that home price growth is cooling-though that doesn't mean prices are falling. The national median price for a single-family existing home rose 4% in the fourth quarter of 2022, reaching $378,700. "A slowdown in home prices is underway and welcomed, particularly as the typical home price has risen 42% in the past three years," says NAR Chief Economist Lawrence Yun. Still, "Even with a projected reduction in home sales this year, prices... more
Home Prices Have Surged 42% in the Last 3 Years

Young Adults Living With Parents Are Ready to Purchase

New data suggests that more people ages 25 to 34 have saved enough while staying with family to move out on their own.
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Young Adults Living With Parents Are Ready to Purchase

How to Handle Buyer Love Letters

"Some buyers even go as far as sending sophisticated packages that include photographs and videos." Smokler says she is not aware of any federal cases or complaints based on a love letter. "Some people think that there is nothing wrong with these letters. They think that buyers are just telling sellers why they love their house. People have been doing this a long time." But Walsh is trying to help real estate professionals understand that even if you think there's nothing wrong, a buyer might become upset or... more
How to Handle Buyer Love Letters

Colorado REALTOR® Furnishes Living Spaces for the Homeless

Scott Matthias joins forces with a California-based Good Neighbor to expand her transitional housing program into a second state.
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Colorado REALTOR® Furnishes Living Spaces for the Homeless

Fed Move Has No Negative Impact on Mortgage Rates

Even as the Federal Reserve voted this week to raise its benchmark rate by another quarter of a point, mortgage rates continued to inch downward. The mortgage market likely already priced in the latest Fed rate, says Nadia Evangelou, senior economist and director of real estate research at the National Association of REALTORS®. What's more, as inflation readings head down, the Fed hinted it would be eyeing smaller rate hikes moving forward. With rates now below 6.1%, many Americans earn about $5,000 more annually... more
Fed Move Has No Negative Impact on Mortgage Rates

Builders Prep for More Pain But See Progress in Future

A turning point in both the housing market and the overall economy likely will come in the second half of 2023, NAHB economists said during IBS. The National Association of REALTORS® also predicts that existing-home sales will return to more historically normal levels this year. "With interest rates projected to normalize in the second half of 2023 as the Federal Reserve taps the brakes in its fight against inflation, the pace of single-family construction will bottom out in the first half of 2023 and begin... more
Builders Prep for More Pain But See Progress in Future

Explore a New Niche When You Need to Boost Your Income

"It's going to be their perseverance and determination to sell real estate, as well as picking the right niche. Sales will still happen no matter what type of market we're in. You just have to be in the right place at the right time." Creating New Pipelines of Business If you want to diversify your business, pick one or two niches and explore them, Day suggests. Find the Right Niche for the Market A slower market can be an opportunity to explore new avenues of business. Day, who has produced a video series on... more
Explore a New Niche When You Need to Boost Your Income

REALTORS® Mourn Death of NAR Leader Margo Wheeler

"Anyone who knew Margo loved her, and her passion for our industry motivated us all to be better leaders and volunteers. I feel blessed to have known her not only as my vice president but as my friend. She will never be forgotten." In memos sent to association staff and REALTOR® association leaders over the weekend, NAR CEO Bob Goldberg said Wheeler served with "Gracious devotion" and was a "Source of guidance and strength." Service to Her Country and Profession Wheeler was a mother, grandmother and great-grandmother... more
REALTORS® Mourn Death of NAR Leader Margo Wheeler

Does Your Home Have 1 of the 3 Major Health Hazards?

Educate your clients about the telltale signs of lead, asbestos and mold, and know how to help them properly remediate. Remediation experts point to three common dangers in homes built prior to 1978 that can come with long-term health consequences. All three can become airborne when disturbed and spread through the HVAC system and cross-contaminate areas of the building. In a real estate transaction, disclosures about known issues with the home also are required. Abatement firms can handle the safe testing and... more
Does Your Home Have 1 of the 3 Major Health Hazards?

New Housing Data Suggests Market Slowdown Is Ending

Pending home sales increased in December for the first time in six months, and new-home sales and mortgage applications are rising. Pending home sales rose 2.5% in December, ending a six-month slide, the National Association of REALTORS® reported Friday. "The recent low point in home sales activity is likely over," says NAR Chief Economist Lawrence Yun. "Mortgage rates are the dominant factor driving home sales, and recent declines in rates are clearly helping to stabilize the market." December marked the first... more
New Housing Data Suggests Market Slowdown Is Ending

Federal Court: DOJ Must Uphold Settlement with NAR

The decision ends a Department of Justice inquiry into the association’s Clear Cooperation Policy and participation rule. NAR filed the petition in September 2021 after the DOJ announced it was backing out of a November 2020 settlement agreement. The victory ‘does not preclude the DOJ from investigating NAR in the future,’ says NAR General Counsel Katie Johnson. NAR continues to defend against class-action lawsuits challenging the U.S. model of broker compensation. The lawsuits falsely assert that sellers... more
Federal Court: DOJ Must Uphold Settlement with NAR

Lower Mortgage Rates Help Thaw Frozen Housing Market

The interest rate for a 30-year loan is nearly a whole percentage point down from a 7.08% peak just two months ago.
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Lower Mortgage Rates Help Thaw Frozen Housing Market

Encounter Inspires Florida REALTOR® to Be Source of Hope

Carolyn Gable, who struggled in poverty as a young mom, now provides small gestures of compassion-and $100 each-to people facing all kinds of problems. An idea formed when she met a woman who reminded Gable of her younger self. The chance meeting occurred at a fair at Gable's granddaughter's school. "We were all waiting in line, and I found out that the woman in front of me had recently lost her mother to cancer," Gable says. Gable started The Believe Project, inviting anyone to send her a note online about... more
Encounter Inspires Florida REALTOR® to Be Source of Hope

NAR Responds to White House Affordability Plan

The association has committed to educate members and consumers about rental assistance but urges policy around the root cause of affordability issues.
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NAR Responds to White House Affordability Plan