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6 Real Estate Reality Shows Agents Wish Existed

There’s a never-ending loop of real estate shows you can watch on TV nowadays. It doesn’t matter what time of day it is, you’re bound to find one on. But be careful: the minute you get sucked into one, you may find yourself sucked into the next the way they phase out of one episode into the next!

You can go from watching one agent helping a couple buy their first home

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6 Real Estate Reality Shows Agents Wish Existed

Does the Cooling Market Mean You Can’t Still Get a Historically High Price for Your House?

By Lighter Side Staff

Jul 20, 2022

If you’ve been thinking about selling your house, you’ve probably heard that the market’s cooling off, or “resetting” (as Federal Reserve Chairman, Jerome Powell, recently put it.) So you might be wondering if that means you won’t be able to get as much money for your house as your neighbors did a few weeks back.

On

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Does the Cooling Market Mean You Can’t Still Get a Historically High Price for Your House?

If you recently lost a house in a bidding war, be on the lookout for a second chance at it!

By Lighter Side Staff

Jul 13, 2022

Many headlines would have you believe that bidding wars and houses selling for over the asking price are a thing of the distant past. But it was only a few weeks ago that buyers wouldn’t have dreamed of finding a house where that wasn’t the situation.

There have certainly been signs of the market softening a bit in favor

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If you recently lost a house in a bidding war, be on the lookout for a second chance at it!

Turn To Your Real Estate Agent for Lender Recommendations Instead of Rolling the Dice and Shopping Rates Online

With rates going up lately, people are desperate to find the best deal they can get. You should pay attention to whether or not that lender with a sweetheart rate is actually going to get you to the closing table. It's funny how lenders want to look at your credit history, your ability to keep a job, and your financial stability, but many home buyers don’t think too much about whether the lender is reliable and a good risk. The lender you choose to go with is a risk. And yes, the lender you decide to go to... more
Turn To Your Real Estate Agent for Lender Recommendations Instead of Rolling the Dice and Shopping Rates Online

Survey Reveals the Importance of Hiring an Empathetic Real Estate Agent When Buying a Home

Some of those surveyed claim to have cried up to four times during the process. This is why it’s so important to hire a real estate agent who can empathize with you and help you cope with the ups and downs. Some agents get so emotional themselves, it's hard for them to keep their cool when things go wrong. Others are so unemotional, that they may come across as uncaring about how upset you are. That's not to say they're bad agents. They may very well be great. You want an agent. You can stay centered and feels... more
Survey Reveals the Importance of Hiring an Empathetic Real Estate Agent When Buying a Home

A Slow Market Will Be the End for Some Real Estate Agents, but It Doesn’t Have to Be for You

When the pace of the market is slower, the marketing you do has more time to have an effect. When a good number of agents leave the field giving you less competition to worry about, the ones who stick around often cut down on their marketing. You get a lot of different types of content to choose from for less than the price of a cup of coffee per day. You don’t need a holiday or handout to pop-by. There are tons of inexpensive giveaways. You certainly don't need a Holiday or hand out to Pop-by and say hi to... more
A Slow Market Will Be the End for Some Real Estate Agents, but It Doesn’t Have to Be for You

Real Estate Agents: Is Social Media Marketing “Not Working” for You? Here’s a Simple Solution

What's the trick to getting more reaction and engagement on social media? Is it throwing money at ads, or boosting posts? Is it choosing a better time of day to post? Is it creating or finding more compelling content to share? Well, tinkering around with all of those things may certainly be help, but there's something many agents ignore altogether that could help their engagement regardless of what, when, or where they post. The trick is, you gotta be social on social media! Sounds pretty obvious, right? But... more
Real Estate Agents: Is Social Media Marketing “Not Working” for You? Here’s a Simple Solution

How to Mold Your Real Estate Prospects Into Ideal Future Clients

It's harder to get a client to do the right thing when you're in the thick of a home search or sale for a lot of legitimate reasons. The trick is getting them to know better ahead of time. There are easier ways of imparting your nuggets of wisdom to more clients. You can get them with less effort and with a little less effort. It makes sense to share. You can increase the odds of people reading your articles. If you don’t know how and why to get them. It can also increase the chances of people listening to... more
How to Mold Your Real Estate Prospects Into Ideal Future Clients

Agents: Stop Sending Boring Postcards… Send Ones Like THESE! (18 examples)

The Lighter Side of Real Estate has an exclusive group of agents known as our Inner Circle. It’s a monthly membership consisting of marketing savvy agents like yourself. When you join you’ll have full license to print any or all of these templates (plus 78 more, as well as all future ones we create) The good news? For what we’re charging, they might as well be, they may as well. You get to choose the printer of your choice.
Agents: Stop Sending Boring Postcards… Send Ones Like THESE! (18 examples)

3 Reasons Why the Fed Raising Interest Rates Is Good for Home Buyers

Fed Chair Jerome Powell is hoping the Fed’s actions will do for real estate buyers. The rate hikes will edge some buyers out of the market, but those who are qualified and in a position to buy at the higher rates will ideally benefit from lower competition and more homes to choose from at a less frenzied pace. Prices may not take a steep dive, which some buyers may be hoping. But that can be a good thing. Just be ready to pounce. If you already own a home. But it can be in a place to pounces. If they are hoping... more
3 Reasons Why the Fed Raising Interest Rates Is Good for Home Buyers

Been Waiting to Sell and Buy a “Move-Up” Home? Now May Be the Perfect Time!

The plan is usually to spend a few years in it, then sell it to buy a bigger, better home in your ideal neighborhood once you've built up some equity. No matter what the market is like, it's not uncommon for sellers to be concerned about finding the exact home they want to buy. So the low inventory of houses, and the fierce competition over the past few years, has actually compounded those two problems by causing so many potential move-up buyers to not even put their house on the market. If you've been waiting... more
Been Waiting to Sell and Buy a “Move-Up” Home? Now May Be the Perfect Time!

The Pros and Cons of Using an Escalation Clause in a Bidding War on a House

If you love the house, most likely other buyers in the market will as well. So, not only do you have to act fast, but you need to pull out all the stops in order to get your offer accepted. An escalation clause allows you to submit an initial lower offer, which will automatically bump up in specific increments above any other offer that comes in, up to a certain capped amount. For instance. If you made an offer of $300,000, and another offer came in. The bid would continue to bump up. Your bid would go to $300.000.... more
The Pros and Cons of Using an Escalation Clause in a Bidding War on a House

If Your House Needs Major Updating or Repairs, Now Might Be the Perfect Time to Sell It

By Lighter Side Staff May 31, 2022 Was the last time you updated your bathroom or kitchen a couple of decades ago? Is the outside of your house in need of new siding, a roof, and gutters? Is your yard overgrown, or the driveway crumbling? Got plumbing or electrical issues? If you answered yes to any of those questions, you may want to consider selling your house soonwithout doing any of the work that needs to be done! The chances are you've gained some incredible equity if you've owned your house for some time.... more
If Your House Needs Major Updating or Repairs, Now Might Be the Perfect Time to Sell It

Here’s An 80’s Mixtape for the Friend Who Used Another Agent

It was perfect to give to someone you had a crush on, your boyfriend or girlfriend, or your BFF. But did an agent ever think to make one for their friend, family member, or past client after they worked with another agent to buy or sell a house? So let’s create one right here, right now. Dig out your old Walkman, slip those foam covered earphones on. You can’t forget. The Clash. The Closest friend. Just so you know, I'm totally fallin’ Apart over here. I’m not going to chase you either. I feel like you... more
Here’s An 80’s Mixtape for the Friend Who Used Another Agent

Will Solar Panels Help or Hurt the Sale of Your Home?

Most homeowners consider adding solar panels for one (or a combination) of three reasons: They’re environmentally conscious. They’re looking to save money. They think it will add value to their home when they sell it. Very few people will argue against it being an earth-friendly decision to make if that’s your motivation. And, theoretically, they […]

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Will Solar Panels Help or Hurt the Sale of Your Home?

Struggling With Content for Your Real Estate Blog? Here’s a Week’s Worth of Ideas…

Blogging is something many real estate agents struggle with. To begin with, you might wrestle with whether or not it’s even worth doing. Is blogging dead? Do people even read blogs anymore? Then there’s the whole element of time. It’s not like you’re sitting around at your desk all day with tons of time to […]

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Struggling With Content for Your Real Estate Blog? Here’s a Week’s Worth of Ideas…

Recent College Grads Should Think Twice Before Renting a Place to Live

People often envision young adults graduating from college, landing a job, and renting their own place to live. While it was never easy, that path has become more and more difficult to attain in a straight line. College isn’t cheap, and many grads are starting their adult lives with a heap of student loans and […]

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Recent College Grads Should Think Twice Before Renting a Place to Live

5 Strategies for Real Estate Agents to Build a Better Sphere of Influence

You probably never even heard the term until you became a real estate agent. But once you became one, you were probably told how important it is to build and nurture your very own “sphere of influence.” The problem is, people tend to be pretty loose with the term and definition. Who should be considered […]

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5 Strategies for Real Estate Agents to Build a Better Sphere of Influence

7 Ways for Homebuyers to Deal With Rising Interest Rates

If you’ve been considering buying a house — or if you’re actually in the process — you’ve probably heard two things quite a bit lately: Interest rates are on the rise. They’re still historically low. Yes, they are still historically low, but that doesn’t change the fact that they’re higher than if you’d just bought […]

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7 Ways for Homebuyers to Deal With Rising Interest Rates

If Seinfeld Were a Show About Real Estate, Instead of “A Show About Nothing”

Seinfeld was pitched as a “show about nothing”— a show about the mundane day-to-day stuff a comedian and his cast of friends experienced. Who’d be interested in that!? The world, apparently. It’s been off the air for years, but people are still watching it to this day. People love a peek into the lives of […]

The post If Seinfeld Were a Show About Real Estate, Instead

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Hate Your Neighbor? New Survey Shows You’re Not Alone

Do you have a neighbor that annoys you? The chances are, you do! According to this REALTOR Magazine article, a recent survey done by Lending Tree revealed that 75% of Americans don’t like their neighbor. What bugs people about their neighbors the most? Take your pick: They give off a “weird vibe” (28%) They’re too […]

The post Hate Your Neighbor? New Survey Shows You’re

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10 Effective Real Estate Email Marketing Tips

There are tons of ways and places to market yourself as a real estate agent, but email marketing has to be one of the best for a bunch of reasons: It doesn’t cost much and can even be done for free. Who doesn’t use email?! Everyone has an email address; you just have to get […]

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Homeowners Should Have Some “Fear of Missing Out” on This Market

If you’ve been thinking about selling and hesitating or simply waiting, you may want to start thinking about how you’ll feel if you miss out on the best time to sell your house in a long time. You never know when (or if) conditions will be like this in the real estate market again. It’s […]

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11 Reasons Real Estate Agents Love One of the Easiest Careers to Hate

There are more folks who get their license and leave the business within a year or two than there are ones who make it. It looks so appealing and even easy from an outsider’s point-of-view… There’s so much freedom. The money seems incredible. It even seems like a downright sexy profession where you just dress […]

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11 Reasons Real Estate Agents Love One of the Easiest Careers to Hate

11 Times Real Estate Agents Need to Channel the Calm of Ozark’s Marty Byrde

Anyone who’s seen Ozark knows that Marty Byrde is the epitome of cool, calm, and collected in even the most stressful situations. It’s enviable for anyone really, but real estate agents can certainly relate to how he keeps his composure in any situation more than most people. While the stakes aren’t nearly as high as […]

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11 Times Real Estate Agents Need to Channel the Calm of Ozark’s Marty Byrde

Weighing the Pros and Cons of Waiting to Buy a House Right Now

With mortgage rates rising, low inventory, and intense buyer competition, you may be wondering if it makes sense to wait and see if the market shifts in your favor before buying. It certainly hasn’t been fun or ideal for buyers, so if there’s a chance you could have more houses to choose from at a […]

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5 Creative Ways to Encourage People to List in a Low Inventory Market

It’s tough to land listings in any market, but when you’re smack dab in the middle of a market with low inventory, they’re like lassoing a unicorn under a rainbow. You could go with the all-too-common advice of hitting up FSBO’s, or calling on expired listings, but so is every other agent out there. Sitting […]

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3 Things Sellers Shouldn’t Worry (Too Much) About in the Near Future

Whether you sold a home in the past few years or not, you’re probably well aware that houses have been selling fast, with multiple offers, and over asking price. But everyone also knows it can’t always be like that. The real estate market is cyclical, and we’ve seen a favorable market for sellers for quite […]

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10 Things Real Estate Agents Agree to Disagree About

Real estate is a cooperative industry. You won’t survive long in this business if you can’t get along and work with other real estate agents. That doesn’t mean agents don’t have their differences about how to do their jobs well! There’s no one-size-fits-all way of working with clients. For every way one agent goes about […]

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With Mortgage Rates Rising, Is an Adjustable Rate Right for You?

You’re probably well aware that mortgage rates are rising. At the same time, home prices don’t seem to be coming down, there’s still a ton of competition, and you’re probably no stranger to bidding wars when you make an offer on a house. So you might be searching for a way to maintain the buying […]

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