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Katie Lance

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Katie's Fave Things 2022 - Katie Lance Consulting

I am so thrilled to be doing

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Katie's Fave Things 2022 - Katie Lance Consulting

Zero Cost Social Media Tools for Real Estate (Gen Blue 2022) - Katie Lance Consulting

The good news is that marketing does not have to cost a lot of money!

In my latest keynote from Coldwell Bankerโ€™s international conference โ€“ Gen Blue, I share a few of my favorite low cost and no-cost social media marketing tools for real estate agents.

Are you looking to book a speaker for your upcoming conference or event? Letโ€™s chat!

Email us at paul@katielance.com for more information on my rates, topics available and availability.

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Zero Cost Social Media Tools for Real Estate (Gen Blue 2022) - Katie Lance Consulting

Mindful Marketing | Interview with David Greenspan - Katie Lance Consulting

Have you ever wanted to be more mindful with your marketing efforts? In my recent interview with sales coach, keynote speaker and marketing strategist - David Greenspan we talked all about this and more!
Mindful Marketing | Interview with David Greenspan - Katie Lance Consulting

How to Decide Which Social Media Platforms to be On - Katie Lance Consulting

Have you ever wondered about which social media platforms you should be on? Or, better yet โ€“ which ones you donโ€™t need to be on? In this video I share a few tips (and a bonus tip) on how to make the best decision for your real estate business. Hereโ€™s how to decide which social media platforms to be on.

Iโ€™d love to hear from you! What social media platform are you most active on? Leave me a comment on the video.

Are you subscribed to our YouTube channel

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How to Decide Which Social Media Platforms to be On - Katie Lance Consulting

How to Navigate Social Media Around the Holidays | Social Media Tips for the Holidays - Katie Lance Consulting

Wondering how to navigate social media around the holidays? In my latest video I share a few of my favorite social media tips for the holiday season โ€“ especially for my real estate agent friends!

Here are four simple content ideas for the holidays:

  • Post about local events
  • Post helpful tips about buying or selling during the holidays
  • Shine the light on local businesses
  • Skip the stock photos
  • Iโ€™d love to hear from you! What

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    How to Navigate Social Media Around the Holidays | Social Media Tips for the Holidays - Katie Lance Consulting

    Working with Your Spouse | Katie and Paul Lance - Katie Lance Consulting

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    Working with Your Spouse | Katie and Paul Lance - Katie Lance Consulting

    YouTube Shorts Guide for Real Estate Agents - Katie Lance Consulting

    YouTube is the second largest search engine in the world โ€“ owned by Google and by adding your YouTube shorts to your YouTube channel it can make a big difference when it comes to SEO. According to YouTube, 2 billion people use YouTube every month. In this video, I share the five biggest tips for real estate agents for YouTube Shorts. Iโ€™d love to hear from you. Do you have a YouTube channel?
    YouTube Shorts Guide for Real Estate Agents - Katie Lance Consulting

    YouTube Tips for Real Estate Agents 2022 - Katie Lance Consulting

    YouTube is the second largest search engine in the world. Since YouTube is owned by Google โ€“ there are so many awesome opportunities for real estate agents to get found using YouTube. In my latest video I share five big tips for getting started with YouTube if you are a real estate agent, how to set your account, tips on staying consistent and having a balance of content, the how and why behind your YouTube titles and descriptions. Do you have a YouTube channel? Leave me a comment. Are you subscribed to our... more
    YouTube Tips for Real Estate Agents 2022 - Katie Lance Consulting

    YouTube Do's and Don'ts for Real Estate Agents - Katie Lance Consulting

    Struggling with getting traction on YouTube? Here are some of the biggest doโ€™s and donโ€™ts for real estate agents when it comes to getting more views, subscribers and business from YouTube!

    Doโ€™s:

    Be consistent

    Be patient

    Be your own best promoter

    Donโ€™ts:

    Donโ€™t forget how important the title and description are

    Donโ€™t set it and forget it

    Donโ€™t expect results right away

    Iโ€™d love to

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    How to Batch Videos Like a Boss! - Katie Lance Consulting

    Do you batch create your content? One of the easiest ways to get more efficient with content creation is to spend time batching your content. If you aren't familiar with how to batch or what it is, I cover this in my latest video! Here are three simple tips for batching content for real estate agents: Tip #1: Schedule time once a month If it's not on your calendar it's probably not going to happen. Pick a day once a month where you can set aside 2-4 hours where you are able to batch create a number of videos... more
    How to Batch Videos Like a Boss! - Katie Lance Consulting

    How to Repurpose Content for Social Media - Katie Lance Consulting

    Tip 1: Long-form to short-form video If you're creating longer form video that is educational or informative this is ideal to repurpose! For example, you may create a long 5 to 10-minute video with home buyer tips that could easily get edited into multiple short clips or videos you post to Instagram Reels or TikTok. Tip 2: Transcribe videos into text Getting your videos transcribed is also an easy way to convert your video into text. Tip 3: Create multiple graphics I love using Canva to create multiple graphics... more
    How to Repurpose Content for Social Media - Katie Lance Consulting

    Time Blocking Tips for Social Media - Katie Lance Consulting

    For real estate agents to be successful with social media, one of the most important things they can do is prioritize it and put it on their calendar. In this video, I share 3 quick tips for time blocking social media for real estate Agents. We donโ€™t want to set it and forget it or automate your content, but instead thinking ahead can help tremendously when it comes to being more efficient with your time. Check out our free resource library. Have you subscribed to our YouTube channel yet? Have you subscribe... more
    Time Blocking Tips for Social Media - Katie Lance Consulting

    Social Media Tips: How to Get Started with Social Media - Katie Lance Consulting

    Do you feel behind the 8-ball when it comes to social media? Perhaps you have not yet dipped your toe into the water and are wondering if it's too late? Or, you've been on social media awhile but not quite sure if it's working? The good news is, it's not too late and in this video, I'm sharing three easy tips to get started with social media for real estate agents. Tip # 1: Where do you want to be? The first thing to consider is, where do you want to be? I don't think real estate agents need to be on all platforms,... more

    Do's and Don'ts for Promoting Real Estate Listings on Social Media - Katie Lance Consulting

    What are the biggest do's and don'ts for promoting your real estate listings on social media? In this video I share a few important tips for real estate agents and brokers to make the most of their listings on social media. Do's Don'ts At the end of the day the facts of the listing could be shared or told anywhere. Social media is a great opportunity to tell the story of your listing, share interesting facts, get creative with graphics and video and much more. Don't be like everyone else This is your opportunity... more

    Hidden Canva Hacks for Real Estate Agents - Katie Lance Consulting

    There are so many fun things you can do in Canva to create unique designs - quickly and easily! Real estate agents - check out five of my favorite hidden hacks and features that you can use when creating your social media graphics. Tip #1: Search for 'flatlay' under Elements and/or Templates This is ideal for designs you want to create with tips, testimonials, and other informative content posts! Tip #2: Search for 'mockup' under Elements and/or Templates Direct people to the resources on your website using... more
    Hidden Canva Hacks for Real Estate Agents - Katie Lance Consulting

    Canva Templates for Real Estate Agents - Katie Lance Consulting

    Do you use Canva for real estate? Here are five more of my favorite Canva templates to use if you are a real estate professional. Template # 1: Just Listed and Just Sold There are tons of great just listed and just so templates that you can customize with your logos, colors, and fonts for all of your listings! Template # 2: Open House Search for open house templates and then make sure you customize them with your brand colors, fonts elements and more! Template # 3: Search Use this template to highlight questions... more
    Canva Templates for Real Estate Agents - Katie Lance Consulting

    Canva for Real Estate: Canva Tutorial for Beginners - Katie Lance Consulting

    Wondering how to use Canva? This is a simple Canva tutorial for beginners, especially if you are in real estate. For most designs I find it is easier to design on the desktop version but the mobile app is a great resource to download your creations to your phone. Tip #2: Choose a free or pro account I recommend starting with a free account which will give you access to hundreds of free templates, fonts and more! At some point though I do recommend upgrading your account to a pro account. This will give you unlimited... more
    Canva for Real Estate: Canva Tutorial for Beginners - Katie Lance Consulting

    How to Optimize Your LinkedIn Profile in 2022 - Katie Lance Consulting

    Have you optimized your LinkedIn profile yet? If you are in real estate - don't leave money on the table! In my latest video I share the five things you need to do today to optimize your profile Tip #1: Don't be a secret agent. Make sure your contact info is front and center! Tip #2: Have a relevant title. Whatever your title of choice is make sure to have that in your bio, along with specifics like the market area you serve! Tip #3: Update work history. Make sure to update at least the last 10 or so years.... more
    How to Optimize Your LinkedIn Profile in 2022 - Katie Lance Consulting

    YouTube and Instagram Reels for Real Estate | Interview with Chavi Hohm - Katie Lance Consulting

    Chavi Hohm is co-founder of Team Diva Real Estate in Seattle. She shares her tips and insights all about Instagram Reels and YouTube. Chavi and her partner Kim are always raising the bar for the industry. Do you have ideas for topics for our podcast? Email me at katie@katielance.com. Follow me on Instagram for more info about my speaking, consulting and our #GetSocialSmart Academy.
    YouTube and Instagram Reels for Real Estate | Interview with Chavi Hohm - Katie Lance Consulting

    What Should Real Estate Agents Post to LinkedIn in 2022? - Katie Lance Consulting

    Wondering what is the best type of content to post to LinkedIn if you are a real estate agent or broker? In this video, I share five big content tips and more to uplevel your LinkedIn strategy for real estate! Idea #1: Market data. One of the most important things you can share on LinkedIn is what's happening in the market. The key here is to share the data but add your two cents - what does the data mean? Idea #2: Buyer or seller tips. Those questions you get asked all of the time - that's a great piece of... more
    What Should Real Estate Agents Post to LinkedIn in 2022? - Katie Lance Consulting

    LinkedIn Do's and Don'ts for Real Estate Agents 2022 - Katie Lance Consulting

    Are you active on LinkedIn? If you are in real estate โ€“ here are my biggest doโ€™s and donโ€™ts for real estate professionals on LinkedIn! 

    DOโ€™S

    #1: Post consistently. Just like any other social media platform, consistency is the name of the game. I recommend posting 3-5 times per week on LinkedIn.

    #2: Connect with others. LinkedIn is like the ultimate networking party. Itโ€™s a great place to connect with a wide variety of people

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    LinkedIn Do's and Don'ts for Real Estate Agents 2022 - Katie Lance Consulting

    How to Grow Your YouTube Channel for Real Estate | Interview with Christian Walsh - Katie Lance Consulting

    In this interview, we chat about Christianโ€™s road to video, how he schedules and plans his YouTube content, how he generates more views on YouTube, how he uses his YouTube videos to improve his SEO and build his email list and much more. I know you will love this conversation!
    How to Grow Your YouTube Channel for Real Estate | Interview with Christian Walsh - Katie Lance Consulting

    LinkedIn for Real Estate Agents (2022 Edition) - Katie Lance Consulting

    Are you active on LinkedIn? In our latest video I share the most important tips real estate agents need to know about LinkedIn in 2022. If you are ready to up-level your LinkedIn strategy - this is for you!
    LinkedIn for Real Estate Agents (2022 Edition) - Katie Lance Consulting

    Canva Doโ€™s and Donโ€™ts in 2022

    Canva Templates Every Real Estate Agent Should Use

    Stand Out in a Sea of Sameness #ICNY

    Be a Lifelong Learner | Interview with Nora Lynch Smith

    Canva Tips for Real Estate Agents in 2022

    How to Go Live on Facebook | Facebook Live for Beginners