Upcoming webinar shows how to unlock marketing benchmarks

Tracking leads goes beyond knowing what to track. You need to know why that information is important and what it contributes to your long-term growth.

Accurate lead-tracking data can help you:• Determine which marketing channels are driving low-cost, qualified leads• Identify channels that top customers are coming from, and the ones that aren't profitable• Track paid ad spend and calculate CPL in real-time• See if overall lead performance has you on track to hit your annual goal

In our webinar Wednesday, industry experts Katie McCaskill and Frank Andolina will take a look at what the industry “norm” is when it comes to digital marketing spend and will explain what you should be monitoring to appropriately gauge the success of your marketing efforts.

The webinar starts Wednesday, June 8 at 1 p.m. EST. To register for free, click here.

SEATTLE — SirionLabs has announced STIHL as its newest client. The multi-year engagement begins immediately and will focus on STIHL’s standardization, digitization and optimization goals, with an eye toward future scalability. SirionLabs’ end-to-end contract management solution will help STIHL harmonize their processes while getting a single source of truth from their data across multiple contracts.

With operations in 41 markets and a network of more than 54,000 dealers, family-owned STIHL was looking for a contract lifecycle management system to meet the needs of the 4,000 employees – nearly 20% of the organization – who would work with the system. Therefore, STIHL was looking to create flexible processes to comply with local laws while also working with a standardized data model.

“Our collaboration with SirionLabs is geared towards integrating our contract system with all the business modules. During the first phase, we will focus on building three blueprints for the different levels of complexities we see in our global organization. These blueprints can be applied easily, quickly and with very limited customizations to our regional markets. We look forward to a great association with SirionLabs,” said Hannes Krauss, project lead of STIHL’s legal department.

Additionally, STIHL wanted the contract management system to support ONE STIHL, a company-wide initiative to harmonize all business processes from an end-to-end perspective covering their entire system landscape to prepare STIHL for the future.

“While SAP S4/Hana is the backbone of our IT landscape, CLM is the frontend, acting as connector between different worlds,” said Phillip Keupp, IT expert and Co-Project Lead for STIHL in the purchasing excellence department. “SirionLabs was a clear choice in our CLM decision owing to its unique approach to not only streamline processes but also analyze data, providing us the flexibility and agility to react to market challenges and leverage savings opportunities, while keeping us consistent across all contracts.”

Over the past few years, there has been a greater demand for STIHL products due to increased investments in home and garden do-it-yourself (DIY) projects, power tools needed for wildfire fighting, and more. Utilizing SirionLabs is seen as a key component for success as STIHL expands production, leading to a greater need for contract efficiency, regulatory compliance, and data transparency.

SirionLabs’ smarter contracting solution, SirionOne, provides the data competency, contract transparency, and process efficiency throughout the whole contract lifecycle that helps STIHL extract the maximum value from their contracts. SirionOne instantaneously highlights the most essential parts of thousands of contracts, saving STIHL time and money, apart from providing lots of business intelligence.

“The myriad challenges confronting a global industry leader require a contract management platform that is flexible, robust, and scalable. With the right contract management solution, companies can get real-time intelligence, streamline their operations, collaborate with business functions, and create stronger, more compliant contracts that help them succeed,” said Ajay Agrawal, founder and CEO of SirionLabs. “We’re pleased to be a part of STIHL’s growth and look forward to witnessing how our system helps it realize its ambitious ONE CLM initiative.”

The Horticultural Research Institute's tHRIve series continues in 2022 with a full lineup of online sessions led by industry experts and researchers.

HRI began hosting webinars in 2020 with the goal of providing online learning across various green industry research topics to help the industry. All tHRIve webinars are free and part of HRI's mission to connect the industry to research-backed insights and innovation. Find select recordings of previous webinars and details for the new series on the HRI website.

Here's the new webinar lineup:

June 23: Biology and Management of Volutella Blight caused by Pseudonectria buxi

Aug. 23: Building a Better Monarch Butterfly Garden

Sept. 7: How do weather and climate impact boxwood blight? 

Oct. 4: Controlling Nostoc, a slippery hazard for nursery workers

Nov. 3: Smart Plants—Magical Interactions Between Flowers and Their Pollinators

Handwrytten, a Phoenix-based technology firm, has solved has invented robots to do the writing of handwritten notes at scale, and companies can now subscribe and send a set number of handwritten notes per month with credits that rollover if any notes go unused.

There are four subscription levels available, and subscriptions renew every 30 days with credits carrying over from month to month. Subscription options start at the Silver level, which included 10 cards per month, custom handwriting and signature at $35 per month (which is a 10% discount). More active users can level up to the Gold, Platinum or Diamond subscriptions which include 25, 50 or 100 cards per month respectively.

Handwrytten’s robots help businesses achieve greater open rates, response rates and ROI than printed or email messages. Handwritten notes have response rates 7-21 times greater than printed mail and can be used in nearly every messaging situation.

“People understand the power of the personal note, but nobody has the time to sit down and actually pick up a pen and write one. This is why we built a platform to automate the process from end to end,” said David Wachs, founder and CEO of Handwrytten. “By leveraging cutting edge robotic technology, we are able to automate what is seemingly impossible to automate. These notes have been proven to drive incredible and lasting results for our clients.”

The handwriting on Handwrytten notes is indistinguishable from real human handwriting. There are 30 handwriting styles to choose from, or users can upload their own handwriting and signature for a truly personalized style (available with a one-time fee). Users can select from more than 100 card designs or design their own online.

Using the Handwrytten service can be fully automated. Contact lists can be uploaded to send hundreds of notes at once. Thanking customers, remembering birthdays, anniversaries and other special events with a thoughtful and personal message has never been easier. Handwrytten can be integrated with Salesforce, Zapier, Integromat and other services via its API.

For more information, visit handwrytten.com or download the Handwyrtten app for iPhone and Android.

WEST CHESTER, Pa. – Matt Jesson, president and CEO, of Green Lawn Fertilizing / Green Pest Solutions has named Josh Willey as Chief Operating Officer.

In his new role, Willey will oversee all lawn and pest operations, facilities, human resources and sales – while owning the company’s profit and loss. He will also continue to shape and manage the company’s leadership development program which he started in 2019. Willey brings his natural people skills and high aptitude into his new COO roll, which will help achieve the company’s aggressive growth goals.

Jesson announced the promotion during the mid-year managers meeting. “I am so proud and thankful for all of Josh’s accomplishments over the last five years. I am looking forward to where his outstanding leadership will bring us over the next five years and beyond,” he said.

Willey started at Green Lawn Fertilizing / Green Pest Solutions in June of 2017 as Director of Business Development. He was promoted to Sr. VP of Operations after only five months with the company. Since Josh has joined Green Lawn Fertilizing / Green Pest Solutions the company has more than doubled in size from just under $13 million to over $30 million in revenue. Under Josh’s leadership the company’s growth has accelerated with YoY growth rates exceeding 20% the last three years.

Willey recently completed the General Management Program at Harvard Business School. During his time in the program, he competed in the GMP’s strategy finals and was selected as one of three winners out of over 110 fellow HBS students.

Willey brings over 20 years’ experience in the green industry, starting as a technician before moving into sales, and then management. He currently lives in Malvern with his wife, Tracey, and five kids.

You can contact us to get more choices