Toggle navigation

About

Episodes

All Episodes

Categories

general

Real Estate

Archives

2022

July

June

May

April

March

February

January

2021

December

November

October

September

August

July

June

May

April

March

February

January

2020

December

November

October

September

August

July

June

May

April

March

February

January

2019

December

November

October

September

August

July

June

May

April

March

February

January

2018

December

November

October

September

August

July

June

May

April

March

February

January

2017

December

November

October

September

August

Preview Mode Links will not work in preview mode

Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

1. All Episodes
2. Why You Must Be First, Best, or Different with Mike Verret, Ep. 421

Why You Must Be First, Best, or Different with Mike Verret, Ep. 421

Jul 29, 2022

Mike Verrett has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience. Now he shows businesses how to talk about themselves To THEIR audience. His guiding philosophy honed with time and experience is simple: When it comes to your audience, you have to be seen as one of three things:

- First

- Best

- or Different. We talked to Mike about how an audience thinks, how to approach an audience, and what you can do right now to make a difference in your business. Announcement: Download Our Sample Deal and Join Our Mailing List

[00:01 – 04:13] Opening Segment 

Mike talks about his background.

The importance of the audience;

He talks about how he helps people;

[04:13 – 16:07] All About The Audience

What you can do that stands out with your audience;

How being different in the eyes of an audience can help;

How being let go from Hasbro led to his speaking career;

How you can figure out what it is that you need to convey with feedback from others;

How to understand what an audience needs;

[16:07 – 28:08] First, Best, Different

Mike breaks down what he means by “first, best, different”;

He explains how an audience thinks;

How you can convey the right message in the right order to an audience;

What you can do right now to make a difference in your business;

 [28:08 – 34:30] Round of Insights

Apparent Failure:

Having to do things he had no interest in to get to where he is.

 

Digital Resource:

LinkedIn

 

Most Recommended Book:

Rise and Grind

 

Daily Habit:

Going to the beach with his dog

 

#1 Insight for Connecting and Engaging an Audience:

Your audience needs to be led to the purpose that your business represents to you.

 

Best Place to Grab a Bite in Rhode Island: 

The Charlestown Grill

 

Contact Mike:

To learn more go to www.verretandassociates.com or connect with Mike on LinkedIn.

 

Tweetable Quotes:

“Only 5% of what you want to say matters to an audience.” - Mike Verret

 

Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

© 2021 John Casmon