LLHOMD creates natural skincare for underrepresented women
Abstract
LLHOMD, a Black family-owned beauty brand born out of the need for natural skincare, is a beauty brand with super clean ingredients. Founders Lorna, Haywood, Omar and Daren Hawthorne saw a need for beauty products using natural ingredients like pomegranate, prickly pear, aloe, avocado, lavender and vitamins A, C and E. The brand was born out of Lorna's quest to find beauty products that made her skin look more vibrant and youthful. The idea behind the brand is to create a skincare line that is luxurious and affordable, and also simplifies the number of products needed to keep your skin looking beautiful and healthy. Specifically, their Hair Butter line is 100% vegan and contains monoi oil, castor oil, shea and cocoa butter and other ultra moisturizing ingredients for repairing curly to kinky hair. There are a few ingredients in the base such as phenoxyethanol that won't agree with people who are sensitive to polyethylene glycol and similar solvents, but overall the list of ingredients is much more natural than most skincare lines, containing things like orange peel, wild mint and cocoa seed butter. You can see all ingredients of each product listed on their website before you buy to check for allergies. The pomegranate shampoo and conditioner are also really intriguing, as this is an ingredient that can calm skin allergy reactions and mast cell reactions.