Today, I have Kate from Simple Pin Media with us to talk about leveraging Pinterest for our businesses. I know our first five episodes of this season really focused on building a home staging business. For the next few episodes, we are going to shift the focus for a bit and focusing on the upcoming sales season. As you are probably starting to experience, the market is getting busier. 

On today’s show, here are some of the stuff we discussed:

• Hey Kate, thank you so much for coming on the show. Before we get started, can you tell us a little bit about your background and what type of work do you do?
• What is Pinterest and how does it work?
• Why is Pinterest so important in today’s marketplace?
• What are some of the trends you are seeing today?
• I think one of the main issues for small business owners is that working on social media feels like running an additional business, it takes a lot of time to build up the presence and people are not sure if it is the right strategy for them. And a lot of us are a one-woman or one-man shop. So how can we use this platform to market our businesses and drive more sales?
• For home professionals like us stagers, how can we use Pinterest to our advantage to market ourselves? Or can Pinterest only work for online businesses?
• What are some of the best practices that you recommend for home stagers?
• What are some of the common mistakes you see people make on Pinterest?
• What are some of the most important statistics to look at when you are looking at Pinterest analytics? For example, I see our Staged4more Pinterest account says that we have 391.9k monthly viewers and 28.3k monthly engaged. But we only have about 600 followers. So are these monthly viewers vanity metrics? What stats should we be tracking?
• How do we know what we are doing is getting ROI?
• How can we leverage Pinterest to drive more traffic to our website?
• Can Pinterest be automated? How do you automate on Pinterest?
• What do you do when you see your traffic on Pinterest drops?
• What is the number one tip you will give to home stagers when it comes to using Pinterest for marketing their business?