We have a lot of content that will help you get to page 1 of Google. Here are some of our top blog posts… SEO Bible: The Ultimate SEO Keywords Guide For Real Estate SEO for Real Estate 8 Strategies You Need to Know for 2021 Evergreen Marketing: How To Finally Get Off Of The Marketing Hamster Wheel and Convert Seller Leads 2-4x Higher Feel free to navigate toward one of those articles if you’re brand new to SEO. Otherwise, the question we want to answer in this article is, what’s the connection between SEO and your real estate social media marketing? On their own, both SEO and social media are effective real estate marketing strategies… but how does one influence the other? Most importantly, how does your social media marketing strategy impact your rankings? Let’s talk about that. Does Your Real Estate Social Media Marketing Impact SEO? The details of Google’s algorithim is the company’s best kept secret. While Google often provides information about what factors it uses to rank websites, it’s impossible to look at the algorithm ourselves or, for that matter, know what Google has or hasn’t decided to tactfully exclude from its divulsions. Either way, Google has made it quite clear that social signals — shares, likes, links, etc — do not directly boosts a website’s rankings. That is to say, posting a piece of content on social media doesn’t count as a backlink and getting engagement (likes, shares, comments) on social media does not boost your website’s rankings. Still, we’d be mistaken to assume that social media has no impact on SEO. In fact, here are 3 ways that social media can help your SEO as a real estate agent or investor. 1. Website Traffic Although Google has outright said that website traffic is not a part of their algorithm, it’d be silly to assume that website traffic has no impact on your website’s SEO. Obviously, the more popular your website is, the easier it’s going to rank in Google. (Not to mention that website traffic is just a small hop away from turning into leads) Additionally, Google does take into account direct traffic (which is when someone goes straight to your website by typing in your URL) and repeat traffic (ongoing traffic from the same visitors). Since social media is a great tool for building brand awareness, it can certainly enhance the amount of direct traffic and repeat traffic to your website, which in turn can increase rankings. Repeat traffic can show Google how “popular” you are and their goal is to put on page 1 the best of the best. As Google “sees” you more as a brand, the more trust you have with them. That is always been key with Google, they have to trust you. 2. More Visibility Here’s something you might not realize: even just having social media profiles give you an opportunity to rank for branded keywords. For example, if I type “Oahu home buyers” into Google (the name of a wholesaling company here in Hawaii), their Facebook profile is the second result on the page. This adds an additional layer to your brand and gives people another mode for interacting with your business. 3. Social Media Search Engines When we talk about SEO, the most common platform to think of is Google. But SEO applies to many different places — Bing, YouTube, and even social media platforms. Think about it. Google isn’t the only place where people in your market might search for someone to help them buy or sell a home — they might search on Facebook … Continued