Greg McKeown is a best-selling author and speaker who works with businesses and individuals to help them find out what’s really important. His world-renowned book, Essentialism, has changed the way people prioritize their crazy lives. I don't care whether you run a growing business or you're raising a growing family at home... if you apply Greg's concepts from Effortless & Essentialism, they will open your mind and fundamentally change your life. I couldn't be happier to hear his insights & stories first hand. It's sort of like a behind the scenes look at his writing process. By the way- warning: the interview gets pretty emotional towards the end. So please, listen in or keep reading to learn how to apply these wildly powerful ways of thinking in your life so you can do more of what makes the biggest impact and trade the chaos for calm.