It's Not About YOU! How to Base Your Marketing on the PEOPLE in Your Database w/Janice Porter

If we're spending thousands on getting our pictures on a bus, we've got our marketing strategy all wrong. Relationship marketing is the way to go, and the great thing is, it doesn’t even need to blow our budgets.


However, the question remains: how do we do relationship marketing right? What are the first steps we should be taking, and how can we reach out to people in a way that comes across as authentic? Is there anything we need to avoid completely? 


In this episode, Relationship Marketing Consultant and Trainer, Janice Porter shares how to build genuine relationships that stand the test of time.

Three Things You’ll Learn in This Episode 


  • How to get started with relationship marketing Building relationships is non-negotiable for success in real estate, but how do we do it? When and where do we start reaching out, and how can we do it in a way that works? 


  • The key to genuine relationships How can we show the people in our databases that we're not just in it for a sale and want to connect on a human level? 


  • Which communication form works most effectively for relationship marketing Is there a 'right' tool to use if we want to reach out? What's most likely to make a bigger impact?


Guest Bio


Janice Porter is a Relationship Marketing Consultant and Trainer. A former SendOutCards Executive, Janice knows how effective it is to send out real pieces of communication in a time when most people won’t. Passionate about building genuine relationships, she is an advocate for forming real life, long-lasting connections, using tools like LinkedIn and SendOutCards to do it. Janice is the host of the Relationships Rule podcast. 


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