It's Not About YOU! How to Base Your Marketing on the PEOPLE in Your Database w/Janice Porter
It's Not About YOU! How to Base Your Marketing on the PEOPLE in Your Database w/Janice Porter
If we're spending thousands on getting our pictures on a bus, we've got our marketing strategy all wrong. Relationship marketing is the way to go, and the great thing is, it doesnât even need to blow our budgets.
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However, the question remains: how do we do relationship marketing right? What are the first steps we should be taking, and how can we reach out to people in a way that comes across as authentic? Is there anything we need to avoid completely?Â
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In this episode, Relationship Marketing Consultant and Trainer, Janice Porter shares how to build genuine relationships that stand the test of time.
Three Things Youâll Learn in This EpisodeÂ
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- How to get started with relationship marketing Building relationships is non-negotiable for success in real estate, but how do we do it? When and where do we start reaching out, and how can we do it in a way that works?Â
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- The key to genuine relationships How can we show the people in our databases that we're not just in it for a sale and want to connect on a human level?Â
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- Which communication form works most effectively for relationship marketing Is there a 'right' tool to use if we want to reach out? What's most likely to make a bigger impact?
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Guest Bio
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Janice Porter is a Relationship Marketing Consultant and Trainer. A former SendOutCards Executive, Janice knows how effective it is to send out real pieces of communication in a time when most people wonât. Passionate about building genuine relationships, she is an advocate for forming real life, long-lasting connections, using tools like LinkedIn and SendOutCards to do it. Janice is the host of the Relationships Rule podcast.Â
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To find out more, go to:https://janiceporter.com/Â
https://www.linkedin.com/in/janiceporter/Â
https://podcasts.apple.com/ca/podcast/relationships-rule/id1467446457
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And to take advantage of the offer mentioned in this episode, go to sendoutcards.com/janiceporter