Here's How to Convince Clients to Stage Their Home - AgentFire

Abstract

Homeowners find a million reasons to object to home staging: whether it be the cost of staging, the belief that they have the best style, or the unwillingness to live in staged homes. Ultimately, real estate agents find themselves with the uncomfortable task of telling clients that a bit of home staging may be necessary to quickly sell their property - despite how "Perfect" clients think their home is. Here's how to respond to the most common client objections to home staging: "What's the point of home staging?" Make it clear that your goal is to get your client's property off the market as quickly as possible and for the best price. Hiring a professional home staging company ensures that buyers see the home in the best light and that the best qualities are highlighted according to what modern buyers are looking for. According to BankRate.com, most home staging projects can cost between $300 - $2000, but the average return on investment is 586%! There are very few home selling strategies that produce a comparable benefit. To help clients quickly stage lower priority rooms such as the guest rooms or bathrooms, suggest these basic tips: "My neighbor/friend/coworker didn't stage their home and it sold!" Sometimes clients need to be reminded that each home is unique in its own right. It's quite simple once they get the hang of it: "Let's try without home staging first. If there isn't much interest in the property, then we'll stage it." Again, remind clients that the longer a home stays on the market, the more difficult it is to sell.