Summer 2022: Tips For CRE Brokers

With Memorial Day right around the corner, we’ve arrived at the unofficial start to the summer. The summer season is a bit unpredictable for most commercial real estate brokers since many of your clients may be traveling, co-workers are out of the office more than usual, and day to day schedules seem to vary. Don’t get off track this summer; instead use this time to boost your productivity and set your goals for the remainder of the year.

Evaluate Your Goals

What goals are you hoping to accomplish by the end of the year? Whether it’s a financial goal, a certain amount of closed transactions, or gaining a set number of new clients, now is the time to focus on those goals and make your game plan. It may help to break your goals down into smaller milestones, such as accomplishing a certain amount each month until you reach your final end goals. Take advantage of the summer months to be as productive as you can.

Review Your Marketing Strategy

Now is the perfect time to evaluate your marketing strategy. How are you currently marketing your commercial real estate business? Are you happy with the results of your marketing efforts, or do you think it’s time for a change? Staying active on social media is important during this time. With less face to face interaction, you still want to stay on the top of your customers minds. You can also create a monthly newsletter, update your website, or start writing a blog. If you’re already doing all of these things, take some time to look over the results of your efforts to find the areas that you can improve.

Focus On Personal Development

Many of the top industry professionals say they spend quiet time reading a non-fictional book every day. Others listen to business podcasts or attend development conferences (which are now being hosted virtually). As you continue to advance in your business, there is always something new to learn. From sales and marketing strategies, to leadership principles and team building tips, there is always a topic that you can dive into to further develop your skillset. Making your health a top priority can have a positive impact on your business as well. Try to reduce your stress by exercising each day, getting enough sleep, and fueling your body with healthy foods.

Update Your CRM

While I highly suggest keeping your commercial real estate CRM updated on a daily basis, if you haven’t been doing this, use a slow day to update your database. Are all of your contacts, properties, deals, and tasks up to date? Is there new information that you need to input? A strong database can be your secret weapon in this business so making sure it’s working for you should be a top priority this summer. If you need help entering new contact information, feel free to reach out to our exclusive Virtual Assistant team; they can help you save a ton of time! If you’re not a current ClientLook subscriber, schedule a demo today to see how our commercial real estate software can help you transform your business.

Use The Down Time

If your clients are out of town and you’re not doing as many property tours or client’s meetings this summer, use the extra time to your advantage. Now is the perfect time to get caught up on all those tasks on your to-do list that you’ve been brushing aside. Prioritize the tasks that you’ve been putting off and jump right into getting them completed. Not only will you feel relieved when that pile of paperwork isn’t sitting on your desk anymore, but you will be able to refocus your attention to the more important tasks.

Are you a ClientLook subscriber? If so, schedule a free Success Audit to make sure you’re getting the most out of our features. Read this post to learn more about what the Success Audit is, and find out about the personalized action plan that you will receive afterward.