How to Get Referrals Without Asking for Them w/Stacey Brown Randall

Most of us have wished for a referral-based business at some point in our careers, but what stops us from making that a reality is the fear of asking. 

The thing is, we don’t need to ask at all. In fact, to get the best results we should avoid doing that altogether. 

How can we get more referrals without asking for them? Why do we need to approach referrals differently than we would marketing or prospecting?

In this episode, podcast host, speaker, and author of Generating Business Referrals Without Asking, Stacey Brown Randall shares the approach we should be taking to referrals. 


Your list of referral sources is the biggest asset your business has. -Stacey Brown Randall


Three Things You’ll Learn in This Episode

  • Why we need to know who our referral sources are: Knowing where our past referrals have come from is a game-changer. Once we’ve identified who is sending potential clients our way, we need to do whatever we can to protect our relationship with the source. 
  • What we should be asking our past clients to do: Don’t get too caught up in not asking for anything. While we shouldn’t be asking for referrals, requesting testimonials and reviews is a great way to boost our marketing. 
  • How to respond when we do get referrals: Thanking a referral source with a handwritten note is non-negotiable, but don’t panic if that step has been missed in the past. Simply reach out to the source and apologize for not thanking them earlier.


Guest Bio

Stacey Brown Randall is the Chief Referral Ninja Master. Since learning how to generate referrals without asking for them in her own business, Stacey is determined to help other business owners do the same. She offers online programs, 1-on-1 VIP coaching and presentations, and is also the author of Generating Business Referrals Without Asking. On top of that, Stacey uses her podcast, Roadmap to Grow Your Business, to help agents build thriving businesses without becoming sales experts or hustlers.


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