On this episode, Jake and Gino interview Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Key Insights: 00:00 Introduction 00:44 Hooked: How to Build Habit-Forming Products 02:52 Breaking the bad habits 06:00 The most common Energy Blocks and how to heal them 08:30 How to focus more effectively and rule out distractions 14:25 'When you invent the ship, you invent the shipwreck' - Paul Virilio 17:40 How to develop good habits 23:55 The best product wins? 26:05 4 ways to break customer habits 35:37 Best success habits 36:08 Tips to scale up a business 37:30 Book recommendations: Factfulness: Ten Reasons We'Re Wrong About The World 42:10 Wrap-up

Visit Nir's website: https://www.nirandfar.com/

About Jake & Gino

Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company that controls over $100,000,000 in assets under management. They have created the Jake & Gino community to teach others their three-step framework: Buy Right, Finance Right and Manage Right®, and to become multifamily entrepreneurs.

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