Customer Analytics with Aurelie Lemmens

Abstract

Aurelie Lemmens is an associate Professor of Marketing at the Rotterdam School of Management, Erasmus University in The Netherlands. She says customer analytics can help you better understand why your customers are leaving. Lemmens: Customers who are sleeping dogs, if you’re holding onto their business, you should keep them. If they’ve been there, you must keep them and keep them in a good place. There’s no reason to keep them for the long-term. To keep them, you can keep them at a good spot. If you don’t want to keep it. For more information, you need to see, on average, if sending the thank-you email with a $5.00 gift won't make a difference now, but it will contribute to a long-time relationship.