How to Specialize in the Downsizing Market w/Kim Stanley

There are some common fears that agents have when they scope out a speciality, and they center around having enough business and feeling like they’re limiting themselves. How can we overcome these fears? What should we be looking at when deciding on niche markets? How can we add value to the clients we serve in the downsizing market? In this episode, Kim Stanley explains what we need to do to specialize in the downsizing market, as well as how her downsizing specialist course can help us build our business.

There are six subsets of downsizers and you should choose the sub-niche that fits best for you and for your market. -Kim Stanley

Takeaways + Tactics

  1. The most difficult thing clients face when downsizing is letting go of their belongings. We need to be able to guide and advise them through the process of getting rid of things that aren’t worth anything, and that aren’t of any further use.
  2. When looking to specialize, we need to research the statistics on a national and local level to make an informed decision. The numbers and money point to the downsizing market, and it’s a market that’s on the increase. 
  3. There are different subsets and types of people who downsize - seniors, divorcees, empty nesters - and we should be focusing on the subset that is the best fit for us and our market.


Nationally, 10,000 people turn 65 every day and together they’ve got $2,5 trillion to invest in real estate. The people who fall into the downsizing market are the most financed niche in the United States. One of the toughest decisions agents have to make is choosing what to specialize in, and there is a lot of fear around making this choice. By looking at demographic and market statistics in our area we can put those uncertainties to bed and cater to the needs and wants of the sub-niche market that aligns with us and our local market.


Guest Bio

Kim Stanley is the President of and Real Estate Coach for Downsizing My Home LLC in Austin, Texas, and a Broker/Realtor of the National Association of Realtors. Kim has spent over a decade immersed in the Senior/Downsizing industry as both a real estate professional and most recently as a Senior Move Manager. Her personal and professional experiences in overcoming the overwhelm of her clients led her to write a workbook called “Making a Downsize Move - Your Guide to a Rightsized Lifestyle”, which includes a Downsizing Toolkit. Kim has used her workbook to help hundreds of people move forward more quickly, easily and with less stress. She is passionate about equipping real estate professionals who serve downsizing home sellers and buyers with enhanced resources and unique messaging to create a fulfilling, successful career.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

You can contact us to get more choices