How to Double Down on Lead Generation in the Age of COVID-19 w/Michael Hellickson

We’re living in strange times, and a lot of agents are beginning to worry about their livelihoods, but this is the moment we should really be doubling down on lead generation. Why do we need to make the most of our time in isolation? Is it possible to generate leads while the world is battling a pandemic? In this episode, Founder and CEO of Club Wealth®️ Coaching and Consulting, Michael Hellickson, shares why we should be doubling down on lead generation and how to do it. 


Takeaways + Tactics 

Where there’s chaos, there’s an opportunity. While we’re in isolation, we have a duty to press forward and look for ways to be part of solutions for the future. 


While we’ve been discouraged from going to public places, a lot of people are taking walks with their families around their neighborhoods. Take advantage of the foot traffic by putting up sign advertisements.


Keep holding listing appointments with clients: just do it virtually. People respond to videos almost as well as they do to face-to-face interactions.


Resources + Links


Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.


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Guest Bio

Michael Hellickson is the Founder and CEO of Club Wealth®️ Coaching and Consulting. After beginning his real estate career in 1991, Michael was a top 1% agent nationally, even before graduating from high school. Michael is considered the #1 short sale expert worldwide, and has been featured on several national television and radio programs including Glenn Beck, CNBC, The Dave Ramsey Show, and The Fox Business Network among many other local and regional programs. 


To find out more about Michael, head to


Text Club Wealth to 727 287 5993 to get 17 of Michael’s best online lead sources

And for a 30 Free Trial of Listings to Leads, head to


For a free once-off call with Greg, text him on 925 915 1978 

And if you’d like to find out how to become Micro Famous, visit and

To get in touch with Gene, visit or follow #ChallengeToLead on Facebook


Books Mentioned on this episode:

Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems by John Mackey and Michael Strong

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