How to Differentiate Yourself When Agents Outnumber Inventory

In the first quarter of 2021, it was reported that there are officially more agents than inventory in the US, and for many of us, that was a major cause for concern. One thing’s for sure: it’s time to step up our game.


That being said, while inventory may be low, it’s not doomsday. All it means is we have to take a look at our marketing strategies to see what works and what needs to be tweaked.


How can we market ourselves to stand out from the crowd when there’s a sea of Realtors, grappling for the same inventory? Do new agents even stand a chance? In a market like this, would it be smarter to settle for survival, instead of trying to thrive?


In this episode, we’re going deep on marketing and data to discuss the way forward when competition is so fierce.


Three Things You’ll Learn in This Episode


  • Why we need to reconsider what makes us unique If we’re regurgitating the same information as every other Realtor out there, we’ll drown in all the noise in no time. Look at what everyone else is saying, but figure out a way to personalize it. Ultimately, no amount of marketing can make up for generic messaging.
  • How to get a ton of listings when inventory is low Inventory on the MLS may be low, but that doesn’t mean no one is thinking of selling. We have to stop waiting around for listings and start actively looking for them by reaching out to the homeowners in our markets.
  • How to put out more memorable marketing Don’t become a jack of all trades and master of none by trying to send out 1000 different messages. Focus on 5 ideas and say them 1000 different ways. We’ll not only drive the point home, but we’ll also position ourselves as experts.

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