How to Create Engaging & Authentic Video Content w/Eli Schmidt and Will Grimes

Video content is probably the biggest component of being able to grow your influence and database online. How can you leverage video content? What kind of content can you create if you want to engage with people? How can we evoke emotion using video? On this episode, we’re joined Genesis Home Team leaders Eli Schmidt and Will Grimes share their winning video content strategy. 

The more positive emotions you can invoke for someone, the more they will like you and want to know more about what you do. -Gene Volpe 

Takeaways + Tactics


You don’t have to be an expert to create content. By documenting the things that work for you, you’ll also alleviate arguments and negativity from social media because you are just sharing your own experience. 


Don’t beat people down with selling what you do, just show up consistently and when the need arises, people will want to work with you. 


Don’t look for immediate ROI/cause and effect in your video content. You have to be consistent and persistent to get results. 


When it comes to real estate, people are already sold on the what, they want to buy or sell a house. What they need to be sold on is the person they need to work with. This is where video content comes into play. It allows you to show off your personality and value which makes people want to work with you. If you set yourself apart and always show up authentically, you will attract your database. 


Guest Bio 

Eli and Will are the team leaders of Genesis Home Team, based in Denver, Colorado. For more information, go to Find Will on Facebook and Instagram

Follow Eli on Instagram


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