The pricing strategy of bundling services together under the guise of a lower price is nothing new. The marketing push to bundle your purchases happens every time you order a value meal at a fast-food joint. Insurance companies won’t stop telling you that they do it, and many of you still have a landline because your cable provider did the same. In the property sector, bundling internet and cable is already a fairly common practice in multifamily buildings. The push for flexibility, simplicity, and cost-saving has brought these tech bundles to the office sector. 

This tech bundling trend started with flex-space operators. Before the pandemic, many startups and smaller companies shied away from long-term leases and instead gravitated to flexible leasing options like WeWork and Industrious. In doing so, these smaller businesses found out that they would also get high-quality network infrastructure included in their leases. 

Now, larger occupiers are considering flexible leasing options and the ability to outsource their tech needs as a younger generation of workers steps into leadership roles. “They grew up in a world where they’re just three clicks away from buying whatever they want,” said Kez Anderson, JLL associate vice president of Partner Enablement. “They’ve just negotiated a 75-page lease, and then they have to set up all the internet, cable, and any other tech they need? They’re over it by then. They know they want to be in the building, and they’re happy to pay landlords to figure out the rest.”

More money, fewer problems

Currently, the typical

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