Generate More Leads with Facebook and Inside Sales with Gustavo Munoz Castro, Ep. 313

Gustavo Munoz Castro is a former Microsoft Senior Engineer turned real estate agent, turned inside sales guru. Now he has 65 agents strong making about 50k outbound dials a day, and his teams set 100 appointments with buyers and sellers every day mostly from Facebook leads.

Let’s dive in.

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[00:01 – 12:25] Opening Segment 

  • Gustavo shares more about his background and his career journey.
  • How Gustavo made the transition into real estate.
  • The transition process and learning curve from engineer to real estate.
  • Gaining opportunity through experience.

[12:25 – 20:30] Gustavo’s Company, His Team, Inside Sales and What They Do

  • Gustavo talks about the inside sales role
  • How an inside sales agent is a pillow marketer in real estate
  • How Gustavo built his team.
  • What an inside sales agent does for investors.

[20:30 – 28:55] The Real Estate Deal Closers

  • How they leverage social media to generate leads 
  • Best practices to engage with potential sellers, homeowners and what not to do. 
  • How to connect with Gustavo?
    • See links below.

[28:55 – 36:30] The Bullseye Round

  • Apparent Failure:
    • First flip
  • Digital Resource:
    • Reddit
  • Most Recommended Book:
  • Daily Habit:
    • Morning walks
  • Current Curiosity:
    • The market
  • I Wish I Knew When I Was Starting.
    • Cashflow management
  • Best Place to Grab a Bite
    • Red River Barbeque
  • How to connect with Gustavo
    • See links below.

Tweetable Quotes:

“It’s about the image, it’s about the copy. Don’t worry too much about the targeting because you’ll hardly have any” - Gustavo Munoz Castro

“It was difficult to get people and it was difficult to keep people.” - Gustavo Munoz Castro.

“In real estate, I have to go chase people to work for me. I have to put my back into it to generate some leads every single day” - Gustavo Munoz Castro


You can connect with Gustavo LinkedIn, Twitter, or check out his website at

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