How Top Agents Are Leveraging Social Media To Sell Homes In 2022
Abstract
How Top Agents Are Leveraging Social Media To Sell Homes In 2022 Luxury real estate agents share why social media is more important than ever when it comes to the ... [ ] business of selling homes. Is social media still worth the investment? In the world of ultra-luxury real estate, the answer is a resounding yes, according to top agents around the world. While most agents agree social media can be a great sales tool, Jessica Gooch, a real estate agent with Willis Allen Real Estate in San Diego, cited it as a great way of building up an agent's personal brand. The agent says that, for new clients, leveraging social tools allows them to do their homework and vet professionals "Without fear of being in a high-pressure situation." "Unlike a bench or billboard ad which just shows your name and a picture with a drawn-on mustache, social media allows you to showcase your expertise so anyone who follows you is going to feel empowered with the knowledge they gain." Paul Salazar, Estates Director of Beverly Hills-based brokerage Hilton & Hyland, uses video-sharing platforms such as Instagram and YouTube to create resource materials for his growing number of followers. Agents have had success on social media by offering themselves as resources. Getty Agents have had success on social media by offering themselves as resources. How agents leverage social channels, particularly in terms of an agent's marketing and brand strategy, is more important than ever.
