Stop Losing Money with Bad Quality Leads w/Brad McDaniel
Stop Losing Money with Bad Quality Leads w/Brad McDaniel
Weāre all aware of how important the right data is in creating marketing strategies. However, many of us arenāt sure what the right data is.Ā
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What information should we be obtaining for maximum results, and more importantly, where do we find it?Ā
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Once we have the right data, how do we use it to build and expand on our relationships? After all, real estate is a peopleās business, so we canāt rely on information alone. How do we combine human connection with cold, hard facts?Ā
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In this episode, the CEO of Likely.Ai and brother to the Junior Grandmaster, Brad McDaniel shares the difference between clean and dirty data, and how the right information can supersize our businesses.Ā
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Three Things Youāll Learn in This EpisodeĀ
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- Why we need to stop looking for clues in explicit data Our leads give us some explicit information about themselves, but that can only take us so far. Implicit data is what helps us figure out a leadsā interest and intent, so we can find tailor-made solutions for their needs and wants and ensure weāre only presenting them with options we know will work.Ā
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- How to get in front of the right people at the right time Itās never a bad idea to play the long game, but we also donāt want to annoy our database when theyāre not in the market to buy or sell. Tech like Likely.Ai lets us target the people who are likely to need our services soon with our more aggressive campaigns.Ā
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- The cost of bad data Using data to bolster our marketing isnāt just an add-on, itās non-negotiable. Over $600 BILLION is lost every year because businesses are using bad data, so by not getting the real figures, weāre losing money.
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Guest Bio
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Brad McDaniel is the CEO and co-founder of Likely.Ai, artificial intelligence geared towards solving the number one problem faced by real estate professionals: bad quality leads. A sought-after Director of Business Strategy, Brad is an entrepreneur at heart, passionate about problem-solving and developing launching successful web and mobile products.
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To find out more, visit:https://www.linkedin.com/in/bradjmcdaniel/
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To take advantage of the offer mentioned in this episode, go to:
https://app.likely.ai/refreshĀ
And for the discount mentioned, use the coupon code āMcDanielāĀ
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Contact your hosts:
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To find out more about Gene, visit:
Genevolpe.com
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For more about KlevrLeads, go to:
KlevrLeads.com
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And text or call Greg on 925 915 1978