Top features to look for in your lead generation software | Lone Wolf Technologies
Top features to look for in your lead generation software | Lone Wolf Technologies
Abstract
Without lead gen tech in this market, finding a source of leads would mean dropping into people's DM's, spending hours of your free time trying to navigate the world of digital marketing, or finding ways to interact with the public in-person during an ongoing pandemic. While these options may work for some agents, having a lead source that provides an ongoing stream of new leads can far outweigh the alternative lead gen options. So why would you invest in a product when the pricing fluctuates month to month? Lead generation software that charges by the lead or a percentage of your commission often leads to surprises when the bill comes. Lead generation technology that provides you with a system to follow up with leads for you will inevitably be worth the cost. A quality landing page needs to include some essential features to convert a high percentage of leads including: Visually appealing design Customized agent/broker brand information A comprehensive lead form A strong headline and click-through action If a lead generation company does not provide these features, you may want to look elsewhere. You need a lead generation company that provides ads that fit your brand criteria and is consistently A/B tested to make sure your ads are getting the best possible delivery including cost per click and the highest possible lead volume. If you're looking for the best features and the most leads, we recommend BoldLeads for a comprehensive real estate lead generation platform that will help you find workable buyer and seller leads to fill your sales funnels.