Ep. 139: How to Work with Brand Designers with Maurice Cherry

Design is often treated as a visual commodity, but great brands connect with consumers and clients by designing an experience, not just a logo. Savvy entrepreneurs use design to develop an experience to connect with consumers, create consistency and deliver customer service. Maurice Cherry is a designer, podcaster and digital creator in Atlanta, GA. He shares why design is a critical element to brand building, customer service and connecting with your ideal client. He also shares why he launched a platform for black designers, developers and digital creatives around the world, Revision Path. It is the first podcast admitted to the Smithsonian, attributed to the National Museum of African-American History and Culture.

Key Insights

Designer at Glitch working in business development, partnerships, marketing and media
Everyone has an innate level of design within them
Design is not just logos and visuals - design is creating something out of nothing and piecing together disparate parts
Design is an intrinsic element of how consumers experience your project/business
Key tip to design a stellar experience - conduct a survey with existing clients to inform design decisions
When working with designers, trust their expertise but share your thoughts and vision
Watch out for “scope creep” where the deliverables increase without creating a change order or revised scope of work
Working with a brand consultant can help you gain clarity and avoid blind spots
Attract the clients that inspire you to bring your best self to the project
Design is growing and changing with technology
Revision Path serves as a “Possibility Model” for people of color interested in design