Launching a PPC (PayPerClick) campaign can be one of the quickest ways to get your real estate investor website or agent website in front of your ideal prospects. If you haven’t checked out this case study call I did with an investor in Cincinnati recently on his big time return on investment with PPC… you should. But, getting a good return on investment is a lot more than just launching a PPC campaign for motivated house sellers, tenants, or buyers and walking away. In fact, I’d venture to say that simply launching a campaign, no matter how well it’s setup, and walking away can be an almost guaranteed path to a money suck in your business and your bottom line. So, in this post we’ll dive into some tips on how to optimize your Google PPC Marketing campaigns as a real estate investor or agent so your PayPerClick campaigns continually give you a higher return on investment over time. But first…  Should You Outsource Your Google PPC Marketing Or Do It Yourself? We chatted with a Carrot client who followed a very good PPC marketing training by a very experienced and legit real estate investor to launch his own PPC campaign… and before he knew it he had spent $1,300 in just 4 days on Google PPC ads with nothing much to show for it because his campaign was launched, but not optimized well out of the gate and he didn’t keep a close eye on it over the long holiday weekend. Just like that… $1,300 into Google’s coffers in 4 days. So, choose wisely because doing your own PPC marketing as an investor or agent does take time, effort, and continual work to be effective.  If you don’t have the time or patience but want the result, find a reputable PPC management firm that specializes in real estate. Ok, if you’ve decided to do your own PPC, congrats! Let’s dive in and help you optimize your PPC campaigns and pull more profits from the web. The Benefits Of PPC Marketing For Real Estate Investors And Agents – Why Should You Do It??? PayPerClick marketing is one of the first things we do when we’re going into a new market to generate motivated seller, rent-to-own tenant-buyer, or cash buyer leads. How to Optimize Your PPC Campaigns by Carrot Why? Because like the graphic above shows…  Instant Traffic: With Google PPC marketing you can have traffic and hopefully leads coming in quickly. Usually within 72 hours of launching a well-structured PPC campaign. Easy To Target A Specific Prospect: One of the best ways to know that you’re targeting the right person is by getting your website in front of the people who are actively looking for solutions to their problems on Google. “sell my house fast in Atlanta” as an example. That person, of course, needs to sell fast… that’s a targeted prospect. You Only Pay When Someone Clicks Your Ad: Google calls this “pay for performance”. With direct mail, you fork out the money upfront to pay the printing fees and postage with no guarantee that your target prospect will even engage or read your direct mail piece. With PPC marketing you only pay when someone clicks your ad and goes to your website. Get Traffic Coming In While You Build Out Your SEO: SEO can take a while to rank well in Google for competitive phrases. So while you’re building up your SEO… you can get traffic and leads coming in today with PPC. Easy To Measure: If you set your account and campaigns up correctly it’s pretty darn easy to measure what’s … Continued