SEO vs. SEM | Fourandhalf Marketing Agency for Property Managers

Abstract

SEO is the use of specific and targeted content to direct organic search traffic to your property management website. SEM is paying to get your content directly in front of customers on the search engines instead of making them come to you. SEM maintenance and a/b testing is needed to ensure your budget is being spent in the best possible way. It’s important to spend both time and marketing dollars. If you’d like to learn more, please contact us at Fourandhalf. For more information on how to best utilize your marketing budget, please email us at fourand half.