What Should Property Management Marketing Content Be About?
Abstract
What Should Property Management Marketing Content Be About? Property management marketing doesn't need to be terribly complex. So what do those prospective owners and investors want to know? How can you structure your property management content to reach the right audience? Here are some content ideas property management companies should consider. Local Property Management Marketing: Address Your Market Unless you're a larger company with management companies all across the country, you're pretty hyper-focused on your local market. Keep Some Evergreen Property Management Content When we talk about evergreen content, we mean information that stays relevant despite the season, the situation, or the specific market. Evergreen content includes information on how to prepare a property for the rental market, why photographs are important in rental property marketing, how to choose a property manager, and tips on avoiding a bad tenant. Target Property Management Content to Online Searches You know what kind of questions that rental property owners and real estate investors are asking. For your property management content to show up in Google searches and other online queries, you need to know what those owners are searching for online when they start typing into their phones or laptops.