Marketing 101: Getting Back to Some Basics

Abstract

Curb Appeal Before we had the luxury of posting everything online, your property had to speak volumes for itself, and that is still true today. Make a critical inspection of your property every 3 months and make small upgrades or changes so that your property stays relevant and noticeable. Talking about a property doesn't necessarily mean a resident speaking to a friend anymore - we have the internet to thank for that. Potential renters aren't just looking for a home anymore, they are looking for a lifestyle. Software Property Management software places management and residents on the same platform, providing them with accounting tools, maintenance request forms and management can communicate with tenants by texting or emailing from their portal! There's no need to give your personal contact information out! Many property management software options also provide marketing tools Appfolio, Yardi and many others: Marketing is a great selling point for software. With a click on "Post to the internet" your advertisement will be uploaded to several web platforms as well as your own property website. Kari Negri is the Chief Executive Officer of Sky Property Management and is a member of the Board of Directors of the Apartment Association of Greater Los Angeles.