Ep. 133: How to Produce Life-Changing Content with Seth Williams

Launching a blog is relatively easy. Delivering content that can change someone’s life on a consistent basis for 7+ years is like running a marathon with porcupine needles in your shoes. Nonetheless, Seth Williams has done that with his popular blog, RETipster.com. Seth struggled with house flipping and wholesaling before finding his niche on land investing. After realizing his struggles and recognizing others may be going through the same issues, he launched his blog to help others avoid his traps. Today, he shares how he consistently develops engaging content that has led to his blog becoming one of the top real estate blogs on the web.

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Key Insights

Struggled with flipping and wholesaling, before discovering land investing
Looked for deals on the MLS and realized he wasn’t looking for the right people
Each county has delinquent tax list but getting them may be challenging
Differences in land investing: fewer hassles, harder to find a physical address
Inspired by Pat Flynn and his blog – SmartPassiveIncome.com
Launched RETipster.com after realizing there was no content equivalent for real estate
Clearly define your goal when launching a blog/content platform - Seth’s goal was to change someone’s life through content
If you are only doing it to make money, it will be obvious
The approach is to be trustworthy and transparent when sharing tips and info
To make a life-changing blog post takes Seth 8-10 hours – including video
Tips to stay inspired as a writer: Figure out what frustrates people and make a running list of topics
Advice for starting a blog in 2019 – Get off your blog and meet people where they are already engaged