Multifamily Insights: Ep. 128: Setting and Pursuing Big Goals with Chris Salerno

Driven by massive goals and big-time action, Chris Salerno began as a real estate agent before launching QC Capital to partner with investors to purchase apartments. He has been recognized by Forbes 30 under 30, Charlotte’s 30 under 30 and Elite 50. On today’s show, Chris shares more about his goals and the steps he takes to achieve them, along with his strategy for leveraging Instagram and LinkedIn to grow his investor database.

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Key Insights

Started in residential as an agent and recognized by Elite 50, Forbes 30 under 30 and Charlotte’s 30 under 30
College is the best business – student loans can’t be wiped out by bankruptcy
Chris's goal is to become a billionaire
Hired the top multifamily coach he could find
Connected with a local investor with a growing portfolio and asked to work for free checking on the property each week
Talks to 15-20 people daily about investing in the Carolinas
Key insight for social media: Add value to your audience
Live videos, property updates and show the human/fun side
When people ask “how are you?,” he responds with, “I’m amazing”
LinkedIn is more business professionals, finding potential investors
LinkedIn Tip: Start with extensions in your existing network, then talk about how your businesses can benefit each other