WBP - How To Grab Their Attention with Brendan Kane

  Brendan Kane is a digital strategist for Fortune 500 corporations, global brands, and celebrities. He started his career in the entertainment industry managing digital divisions for two prominent movie studios.

   His most recent book, Hook Point: How to Stand Out in a 3-Second World, breaks down the most effective strategies to generate new opportunities, innovate and scale businesses, and create a compelling brand—both online and off— to ensure that they thrive in the new micro-attention world in which we live.

   He speaks to us about social media, pattern interruption and Eminem.



The Rundown

Economic Desertion

Internet Companies

Digital Distribution

Film Industry

Movie Producing

Corporate Mindset

Tech Platforms

Phys Ed

Film School

Favorite Films

Crafting A Story

Strategic Business Partnership

Raising Capital


Focus Retention

3 second mark

Pattern Interruption

Social Media


Hook Point

Accelerating Demand



Subverting Expectation

Quality Content

8 Mile


Traffic Sources




Future of Retail

Online Innovation

Movie Recommendations


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