WBP - How To Grab Their Attention with Brendan Kane
Brendan Kane is a digital strategist for Fortune 500 corporations, global brands, and celebrities. He started his career in the entertainment industry managing digital divisions for two prominent movie studios.
His most recent book, Hook Point: How to Stand Out in a 3-Second World, breaks down the most effective strategies to generate new opportunities, innovate and scale businesses, and create a compelling brand—both online and off— to ensure that they thrive in the new micro-attention world in which we live.
He speaks to us about social media, pattern interruption and Eminem.
The Rundown
Economic Desertion
Internet Companies
Digital Distribution
Film Industry
Movie Producing
Corporate Mindset
Tech Platforms
Phys Ed
Film School
Favorite Films
Crafting A Story
Strategic Business Partnership
Raising Capital
Brevity
Focus Retention
3 second mark
Pattern Interruption
Social Media
Meditation
Hook Point
Accelerating Demand
Articulation
Marketing
Subverting Expectation
Quality Content
8 Mile
Scale
Traffic Sources
Fear
COVID-19
Consumerism
Future of Retail
Online Innovation
Movie Recommendations
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