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ROE > ROI and Why Your “Cash Flow” Number is Deceiving

ROE > ROI and Why Your “Cash Flow” Number is Deceiving

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ROE > ROI and Why Your “Cash Flow” Number is Deceiving
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ROE > ROI and Why Your “Cash Flow” Number is Deceiving
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Real estate investing is known for one thing: cash flow. No matter who you talk to, investors always seem to be hypnotized by this single metric. Rookie investors love to chase after cash flow and cash flow only—often completely disregarding the much more lucrative benefits of real estate investing for the shiny object of monthly profits getting deposited into your account. But, if you’re buying, analyzing, and negotiating deals based on cash flow only, you could be making a huge mistake.In ...
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