How to Start a Real Estate Blog That Maximizes Leads

Abstract

Build a Website & Choose the Right CRM For Your Business The first step to starting a blog is getting a website. Popular features of real estate CRMs include: Data-tracking that highlights potential leads and monitors sales/marketing metrics Multiple backend communication options, including text messages, emails, and phone calls Contract and upload management Integration with the local MLS to display homes for sale A built-in blogging platform Data-tracking that highlights potential leads and monitors sales/marketing metrics Multiple backend communication options, including text messages, emails, and phone calls Contract and upload management Integration with the local MLS to display homes for sale A built-in blogging platform Content Marketing 101: A Good Blog Funnels Buyers to Your Listings A well-equipped CRM is the foundation of a successful content marketing strategy. Your blog will be one of the most powerful tools in your arsenal, but it's only effective when coupled with well-designed "Money pages." In content marketing, "Money pages" is a term used to describe the pages on your website that are responsible for generating income. Your best-developed leads will be the people who are hooked into your website with your high-level content and follow the trail of information to your "Money pages." Keyword Research: The Key to Data-Driven Creativity To create a lead-generating real estate blog, you need to write content that answers buyer questions about homes for sale in your area. Nurture Your Leads by Organizing Your Blog in Content Clusters Once you've brainstormed a list of potential blog topics using keyword research, you need to start organizing your ideas into content clusters. Your Blog Topics Should Solve Problems, Not Describe Them If you're struggling to develop topics for your real estate blog, a great way to get ideas is by monitoring discussion forums and social media platforms where people talk about real estate investing. Building a Real Estate Blog Pays for Itself with Leads Are you ready to create a blog that will help you find buyer leads? By following the tips in this post, you can set up a website that is both user-friendly and SEO optimized, choose the right CRM for your business, understand how content funnels buyers to your listings, conduct keyword research, create content clusters, and see where discussion is going instead of where it's at.