Carrot Recap 2021: Highlights From The Year!
Here’s to you Carrot members! You had an amazing year. Here’s a brief recap reel of some of the stories and things that happened in 2021. It was another fantastic year for our Carrot members and another year of growth for our team and company. Let’s recap some of the cool stuff in this quick post! 2021 Carrot Review A Year of Giving and Inspiring It was another year of giving… when all said and done… We made donations in 38 team members names for a total of $16,500. The shareholders chose a few causes to donate to as well for a total of $10k We donated to food banks across the country 10 times for a total of $55,428.86 Our team also went out in December and between just over 50 people each handed out $100 for the giving challenge – to things that were important to each individual employee – with things like over tipping waiters, buying coffee for everyone in line, buying toys for needy kids, helping elderly people, helping recently widowed mothers, etc was about $5300+. We also hosted a toy drive here at Carrot HQ and from our community here in Roseburg collected over 130 toys for Toys for Tots. The CarrotCast Podcast continues to inspire our audience. Our sales negotiation series was the most popular this year! Catch all four episodes: Part 1: How to Deliver a No-brainer Offer & Close More Sales, Faster w/ John Martinez Part 2: How to Eliminate Competition by Negotiating With Sellers as a Hybrid Agent/Investor w/ Steve Trang Part 3: 9 Magic Negotiation Phrases Guaranteed to Turn Sellers into Your BFFs w/ Creative Finance Junky, Pace Morby Part 4: Closing 20 Deals a Month Using 1 Simple Conversation Recipe w/ Beau Hollis & Adam Johnson Our team grew by 22 this year as we continue to innovate and be leaders in our industry as well as in our communities. We’re Honored Again – Carrot On the Inc. 5000 List for the 4th Straight Year! This year we were placed at the 2,509th fastest-growing company in the nation according to the Inc. 5000 list. Again, major kudos to the Carrot team and our members. We wouldn’t be here without an amazing product, team, and amazing members. … and more! Here we go! Hundreds of Thousands of Leads … You’re Crushing It! Carrot members crushed lead generation. You’re pulling in more SEO, paid, and social media online leads as a collective group than any other real estate investor and agent lead generation platform… by far. Keep crushing it! Here are some states based on site types… Seller Sites 11.1M Sessions, 199K leads Buyer Sites 2.6M sessions, 102K leads Agent Sites 1.6M sessions, 13K leads All Other Site Types 2.9M sessions, 146K leads Other interesting stats… 33.3M pageviews across our network ~32% of all sessions came from organic search Mobile accounted for 53.4% of all sessions, steep increase from years past (mobile first is way to go) Mobile conversion rate is 28% higher than for desktop (could be a function of site types and traffic sources) 60.1% of all conversions occurred on mobile compared to 37.3% for desktop and 2% for tablet Paid search saw a big year of growth on our network (sessions up 6.9% and conversion rate up 16.6%) Total organic traffic up 8% Major NEW Features Launched in 2021 We launched many NEW Features for our members. A Core Value of ours is “Adapt, Evolve, & Always Improve“… and both our members and Carrot continue to push this value. In addition to the features we released in 2021, we helped our members spend more time focusing on their business. Here is a look back on some of the features our AMAZING team rolled out … Continued