Growth in non-prime markets drives rise in off-market sales: Hamptons

The data shows that during the first five months of the year a record 23% of London homes changed hands without being openly marketed, a rise from 20% in 2021.

However, a higher proportion of homes are now sold discreetly in prime country markets (24%) than in London. Data found that 59% of off-market sales are now outside of the capital. 

With 10% of homes sold off-market nationally, the absolute numbers are running above 2015 levels.

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