Ep. 110: Best Ever Secrets to Brand Building with Joe Fairless

Joe Fairless is a full-time real estate investor who controls over half a billion dollars of real estate in Dallas-Fort Worth and Jacksonville. He’s built the “Best Ever” platform to include the world’s longest-running daily podcast, a monthly meetup, three books, and an annual conference. As our first two-time guest, Joe shares why he launched the Best Ever podcast and his secret to building a powerful brand behind the platform.

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Key Market Insights

Initially launched the podcast to get his name out as a real estate investor
Benefits are lessons learned and relationships
Interviewed over 1,500 real estate investors
Consistently growing potential friendship network
Consistency building the “Best Ever” moniker into a brand
Tim Ferris talks about having 1,000 passionate fans
Be specific about how you are differentiating from the pack
How many podcasts are consistently providing content
Identify who you want to talk to and how you are uniquely valuable to the audience
Unique value is “no fluff”
People don’t follow through because they don’t love the process
The key is to make chocolate milkshake as healthy as celery – make what’s healthy for us also delicious
Building a brand requires loving the process – enjoy what you’re doing
Enjoy getting to the meat of conversations, not the fluff
Find your unique spin
Think about the things you like in this business
Bringing on partners should not be an excuse
Play to your strengths and bring in key members
Tie into a larger platform when you get started for distribution
Creating for the sake of creation, but not something that is ownable