Real estate direct mail marketing is one of the most tried and true methods for real estate investors and agents to generate leads and find deals. Unfortunately, a good portion of mail ends up in the trash without a second look. Mailboxes have become so overcrowded that unopened envelopes simply get pushed to the side. The average mailbox is packed with junk mail, bills, and other correspondence from a variety of sources telling you about deals or offering their services. It can be easy for an envelope containing information on real estate opportunities to land in one corner forgotten amongst all this noise – which means missing out on potential leads! In fact, your only chance of sending successful direct mail is to target the right audience, with the right message, at the right time. How? Let’s not waste any more time. Here are 15 quick tips for getting the most out of your real estate direct mail campaign. Direct Mail Checklist forReal Estate Investors and Agents Ensure consistently remarkable mailers that generate leads, grow your business revenue, and make your campaigns more sustainable. 1. Build a High-Converting Website You’re here for tips about direct mail… so you might be surprised to find the first piece of advice suggesting that you need to have a high-converting website. But if you want to scale — if you’re in the business for the long haul — then you do need a high-converting website. Why? Put yourself in the recipient’s shoes. If they receive a piece of mail from a real estate company they’ve never heard of before, their first question is likely, “Is this a scam?” And so some people who are interested in what you’re offering aren’t going to call you right away. They’re going to hop on their computer and search for your company with Google — RIP to the company that doesn’t show up on the first page of results. If your business does show up when they search for it, though, and if it has good reviews and a respectable brand image, then the prospect is likely going to give you a call. The only caveat is that you don’t just want any website. You want a website that’s designed to build rapport, express the values of your brand, and most importantly, convert that person into a lead by capturing their email address and/or phone number. Those are the types of high-converting websites we build at Carrot — for both investors and agents. Learn more over here! 2. Target Your Audience Find your audience. If you don’t have a target audience, then you don’t have a message. If you don’t have a message, then you don’t have a direct mail campaign. To discover your ideal recipient, ask yourself these questions. Do you want to target house buyers or house sellers? Do you want to target high or low-income housing? What is your desired end result, to get leads, or to build awareness? With that information in mind, determine the ideal target area. A desire for high revenue leads will target high-income areas. Conversely, a desire for low-income leads will target low-income areas. Every message has an audience because every audience has a problem. What problem are you solving and who are its victims? Target them. Some of the most popular mailing lists for investors are… Tax default Vacant houses Expired listings Pre-foreclosure Out-of-state landlords Real estate agents can just target different zip codes or demographics where they want to buy and sell homes. 3. List Stack The main challenge of direct mail marketing is standing out from all … Continued