Are you wondering how you’re going to kinda crack through that level in your business with your current real estate marketing funnel? Now, this is not one for a new agent or investor. It’s not one for someone who’s not already doing really consistent marketing. It’s not for someone who doesn’t have any leads coming in right now. This real estate marketing funnel post is for the advanced agent or investor who already has a business that’s growing. If you’re already generating consistent leads, closing consistent deals, how do you add that lever in your marketing, and take it up the next level? Because that’s where it gets exciting. You start to add magnitudes of results to your business by making some simple switches in your marketing. And the reason I’m saying this is because in a competitive market, like the time I’m recording this video right now, your sellers, your buyers, they have lots of options. So, if anyone is kidding themselves to think that you are the only option for your prospect net market, it’s not true. Advanced Real Estate Marketing Funnel How A House Seller Decides… The 5 stage process that all house sellers ponder as they sell their house. Does your marketing meet them at each stage and advance them to the next step… or does it leave them hanging? How do you make sure that you’re delivering the message that’s going to crack through all that marketing clutter out there? That delivers that message. It’s going to crack through that prospect so that they choose you versus the dozens of other competitors that you’re working around. How do you do that? Well, it’s by tapping into what’s already going on in your prospect’s brain. “Evergreen” Marketing One of the biggest real estate marketing resources that we oftentimes don’t use is the conversations that are going on in your prospect’s brain before they ever reach to you. This is “Evergreen” marketing approach helps control the conversation. The first thing I’d really encourage you to do is get to learn your prospect inside and out. Better than they know themselves. How do you do this? When you’re on the phone with your sellers or your buyers, ask them questions. “Hey, how did you get to my website? Where did you find out about me? Man, so why did you give me a call versus all those other direct mail … those postcards on there? What was it about me that stood out?” After you close those deals, ask them those questions and get those testimonials. But ask them the questions, not just so you get the testimonials, so you can get the data and information on how your prospects think, and I’m going to show you how to use it in your marketing. Here Are A Few Examples Of Brands Or Companies When I Google Their Name… Show Them You’re the Best Solution So, once again, you close the deal. “Hey, awesome. So, how did you find out about us? What was it about us versus the other agents or investors you were working with that kind of tipped you over the edge to have you work with us?” They’re going to say specific things, and those specific things are giving you a direct line into their brain and the way that they think. And now we can start to use those words, use those conversations, to connect with them better, to show them how you are the best solution. To make sure you’re crafting your marketing, so you’re the clear best solution. Not just the one … Continued